1. 2015 Dunkin’ Donuts 4-Safety Scholarship A guide to submitting a creative and effective injury prevention message targeting teens Sponsored by: A 4-Safety Initiative Bringing Safety to Families and Neighborhoods For more information: www.4-safety.orgwww.4-safety.org

2. Steps to Planning and Designing Your Message  Content: Develop a core message  Mood: Consider the emotions you want to appeal to in order to convey your message  Form of communication: Select an appropriate form of communication for your message

3. How can I create an effective Distracted Driving message that teens will actually pay attention to?  Things to consider:  What do teens care about?  What kind of message will make them reconsider their safety behaviors in regards to Distracted Driving?  What kind of message will make them change the way they do things when driving?

4. Take Caution!  All data MUST be properly referenced  Make sure any information you provide is credible - do your research!  Avoid any kind of “preachy” tone  When using strong emotions to convey a message, make sure your content is not too extreme  Target audience can have a defensive response or become emotionally burnt out and will not receive the intended message

5. Examples of Successful Injury Prevention Campaigns http://www.youtube.com/user/OregonSafetyHealth http://www.youngworkers.org/safe_month/2012%20Posters.html “Teens Drive Smart” – http://www.teensdrivesmart.com/video-contest/videos http://www.teensdrivesmart.com/video-contest/videos “Above the Influence” – Drug and Alcohol Prevention – www.abovetheinfluence.com www.abovetheinfluence.com “Stop the texts, Stop the Wrecks” – Produce by the Ad Council – www.adcouncil.org www.adcouncil.org

7. Other Injury Prevention Center Contest Winners Winning examples from other contests are a good indication of the quality and effectiveness that the judges for the Dunkin’ Donuts 4-Safety Scholarship will want to see in submissions.

8. First place video example

9. Winning Poster Example

10. Second Place Video Example

11. Winning Poster Example

12. What will the judges be looking for? Check out the scoring rubrics…..

13. Audio Judging Rubric

14. Poster Judging Rubric

15. Video Judging Rubric

16. For more information please visit: www.4-safety.org Or email us at 4safety@lifespan.org