1. BCEN 3510, Business Communication Chapter 7: Email and Social Media for Business Communication

2. Creating Effective Emails – Using email for the right purpose – Ensure ease of reading Short, descriptive subject line Brief yet complete message Clearly identify expected actions Provide a descriptive signature block Use attachments wisely

3. Chapter 7: Email and Social Media for Business Communication Creating Effective Emails (continued) – Show respect for others’ time Select message recipients carefully Provide timelines and options Use the priority flag carefully Acknowledge receipt of emails promptly (if you can’t answer promptly) Avoid email chains

4. Chapter 7: Email and Social Media for Business Communication Creating Effective Emails (continued) – Protect privacy and confidentiality – Respond promptly – Maintain professionalism and appropriate formality Avoid indicating that you view email as casual communication Use the same standards for mechanics of writing: spelling, punctuation, format, etc. Use greetings and names

5. Chapter 7: Email and Social Media for Business Communication Creating Effective Emails (continued) – Manage emotion and maintain civility – Manage your emails to avoid distractions