1. Yuki Suzuki Keishi Fukushima Kim Sea-Kyung Kyoko Iwamoto
Golden Wine Export Co.
Business Plan
Yuki Suzuki
Keishi Fukushima
Kim Sea-Kyung
Kyoko Iwamoto

2. Mission Statement
Golden Wine offers California wines to increase the pleasure of everyday life. We export rich taste at reasonable prices to Asian countries.

3. Location Seoul Yokohama LA Headquarter : Los Angeles
Branches : Yokohama, Japan
Seoul, Korea
Seoul
Yokohama LA

4. Statistics
Growth of California Wine

5. Wines
Red Wine
White Wine
Sparkling Wine

6. Free Gifts Wine glasses Catalogue Corkscrew Our company Wineries
Temperature
Suggested food
with our wine

7. Target Market Young professionals from 20 to 40, especially women
Who are interested in new alcoholic beverages
Who want to drink wine in casual settings
Who want to enhance their social status

8. Putting our logo as a tag on the bottle’s neck
Hangtag
Putting our logo as a tag on the bottle’s neck

9. Distribution
Department stores
Liquor stores
Restaurants

10. Promotion Free tasting Liquor stores Department stores Newspaper
Restaurants
TV commercials
Fashion magazines
Billboards

11. Headquarters C E O Winery Purchasing Financial Budget Buyer Accounting
Marketing
Financial
Human Resources
Purchasing
Winery
Budget
Accounting
Insurance
Payroll
Buyer
Shipping
Transportation
Recruiting
Training

12. Japan & Korea Branches Warehouse Branch Manager Marketing Shipping
Accounting
Human Resources
Payroll
Retailer
Advertisement
Sales
Customer Relations
Recruiting
Training
Consumer

13. Sales

14. Breakeven Analysis
Break Even Point
$1,200 in July

15. Future Plan Yokohama branch Pusan Seoul branch Osaka Taejon Fukuoka
China
Taiwan

16. TASTE US!