1. The recipe for Interactive Lottery offering Moti Malul VP Sales and Business Development

2. Industry pioneer of interactive scratch cards with over 7 years of experience Providing the widest, market proven, portfolio of interactive scratch and lottery games Cross channel offering (Web, Mobile, VLTs) More then 30 customers including National Lotteries and leading European private gaming operators Serving our network of partners with over 170M tickets and games every month Certified and licensed by leading industry laboratories and governments worldwide NeoGames is a privet company with over 200 employees 2011 © NeoGames2 About us…

3. Meet the Interactive player Mass market with diversified demographics Looking for entertainment, and, “the dream” factor Wants a trusted and comfortable environment Influenced by casual, mobile, and internet games experience Anytime, Anywhere Constantly want more.. 2011 © NeoGames3

4. So what is the recipe ? 3 ingredients 1 - Interactive versions of retail games Creates trusted, familiar and a comfortable environment Leverages on large jackpots Brings Instants to life Enables creative interaction between retail and web channels 2011 © NeoGames4

5. So what is the recipe ? 3 ingredients 2 - Pure Interactive lottery games True interactive experience Huge variety, to cater old and new demographics Constant refreshed content, always expect more Short life-cycle games made easy Events, holidays,… 2011 © NeoGames5

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8. So what is the recipe ? 3 ingredients 3 – an interactive-focused platform Interactive-focused marketing is a must. Both acquisition and retention Supported by an interactive cross-channel platform to allow it Completed with Interactive customer care and player management 2011 © NeoGames8

9. Summary 2011 © NeoGames9 The recipe for interactive lottery success Leverage on existing retail products in a creative way Expand to a dynamic and wide pure interactive play portfolio, to reach new audiences An eMarketing approach with multi sales channels – Web, Mobile & Tablets, e-ITVM and VLT, A backend platform capable of supporting the unique needs of an interactive offering Bottom line - Think interactive

10. Thank You! Moti Malul VP Sales and Business Development moti@neogames.com