1. Education and Outreach Campaign: Website & Preliminary Creative Concepts

2. Logo Design

4. Website (ChooseHealthDE.com)

7. Creative Concept: Health insurance for all.

8. Print ad

9. Billboard

10. Information card Front Back

13. Media Plan

14. Mass media campaign: Begins on August 19

15. Television Comcast Cable: All Delaware Zones Primary Demos: Adults 18-24 and Adults 25-49 Networks include: A&E, AMC, CNN, DISC, MTV, BET, ESPN, MSNBC,TRU Network: WBOC and EBOC (CBS and FOX affiliates in Southern Delaware) WMDT (ABC affiliate)

16. Radio

18. Out of Home Rotary Billboards Bulletins Posters Transit Bar Coasters Cash Jackets

19. Non-Traditional 2’x 5’ Vinyl banner stands with “Take One” brochure holder Distribution 50 Barber Shops and Hair Salons 29 Independent Grocers/Markets 21 Walk-In/Immediate Care Clinics

20. Print News Journal News Journal Sticky Note Delaware State News Dover Post/Middletown Transcript Sussex County Post Seaford/Laurel Stars Cape Gazette Milford Chronicle/Harrington Journal Smyrna Clayton Sun Times Out & About Spark Weekly

21. Spanish Language Media Radio WUS-AM (La Exitosa 930) WJWL-AM (Maxima 900) Print El Tiempo Hoy en Delaware Pueblo de Dios en March Delaware Hispano

22. Digital Media Google Search Video Display Bing Search Facebook PPC Ads YouTube Pre-roll, Companion Ads Everyday Health Display Ads Video Delaware Online Display Ads Pandora Commercial Audio Display Ads Goodway Group (Ad Network) Video (pre-roll and in-stream) Display Ads Mobile Fuse In-app video Ads Targets tablet and handheld devices

23. Evaluation and Reporting