1. Nike iPhone Shoes A Case Study of Products Marketing

2. Word Bank workout n. sports outdoors workout n. sports outdoors aerobic adj. 有氧健身操的 aerobic adj. 有氧健身操的 burn calories v. 燃烧卡路里 burn calories v. 燃烧卡路里 overlap v. share in business overlap v. share in business slip into v. fix into slip into v. fix into cyclist n. a sportsman riding on cyclist n. a sportsman riding on a bike a bike start to flag v. use up, exhaust start to flag v. use up, exhaust chronicle v. make a timetable chronicle v. make a timetable

3. Answer Questions 1. What product is the news mainly about? 2. What companies are involved in the news to develop new sports shoes? 3. What is the matter that people have when they do aerobic exercise? 4. What is the feature of the new shoe? 5. Who is invited to comment the shoe? A new sports shoe. Nike and iPhone. They don ’ t like the music being played and don ’ t know how much calories they have burnt. They are connected to a tiny transmit shoe which send information back to the wearer ’ s iPod. Armstrong, the most well-known cyclist.

4. Spot Dictation People have been working out to music for years. Some classes even play specific j? like this aerobics ’ class. The disadvantage is if __________________, it is not much you can do for working out. Now Nike and iPod have team-conducted a project that __________________ while telling you how many calories you ’ ve burnt. People have been working out to music for years. Some classes even play specific j? like this aerobics ’ class. The disadvantage is if __________________, it is not much you can do for working out. Now Nike and iPod have team-conducted a project that __________________ while telling you how many calories you ’ ve burnt. you don ’ t like what is playing let you listen to your own music

5. Apple boss Steve Jobs says there is a big overlap between________________. “ Of our 50 million iPod customers, over half of them use our iPod through their workouts. ” The Nike plus system consists of a tiny transmit-shoe which is slipped into a running shoe to____________________________. By the touch of the button, the voice tells the runner how they are getting on. Apple boss Steve Jobs says there is a big overlap between________________. “ Of our 50 million iPod customers, over half of them use our iPod through their workouts. ” The Nike plus system consists of a tiny transmit-shoe which is slipped into a running shoe to____________________________. By the touch of the button, the voice tells the runner how they are getting on. working-out and music send the information back to the wearer ’ s iPod

6. Users can also call up the pre-chosen power songs when energy level starts to flag. What ’ s more the information can be stored so_____________ __________. That is something champion cyclist Lance Armstrong, who now is training for his first marathon, believes will help motivate users. Users can also call up the pre-chosen power songs when energy level starts to flag. What ’ s more the information can be stored so_____________ __________. That is something champion cyclist Lance Armstrong, who now is training for his first marathon, believes will help motivate users. the performance level can be compared over time

7. “ The abilities to go online and chronicle your training, ______________________________. If people choose to use that application in their work, it will help them. ” Then again, for those who lose their inspiration they might prepare to avoid such close monitoring. “ The abilities to go online and chronicle your training, ______________________________. If people choose to use that application in their work, it will help them. ” Then again, for those who lose their inspiration they might prepare to avoid such close monitoring. look at your training compared to a month ago, two months ago