1. Data for Good: Unlocking the Potential of Big Data to Change the World Peter Panepento Assistant Managing Editor The Chronicle of Philanthropy

2. What Passes for Public Data About Nonprofits

3. How We Started to Bridge the Gap Built a Research Team Conduct 6-8 Surveys Annually Focus on Large Nonprofits – big groups have the best data

4. The Philanthropy 400

5. America’s Top Donors

6. The Philanthropy 50

7. Executive Compensation

8. Corporate Giving

9. A New Approach

10. Mining Public Data: How America Gives Examine 2008 IRS Giving Data by ZIP Code and Income Level Compares regions by cost of living Includes U.S. Census data on demographic trends Incorporates input from academics Creates rankings by ZIP Code, City, County, State

11. How America Gives: Audience Strong focus on WHO is going to use the data It’s not about the data, it’s about the user

13. Charity Staff, to inform decision making For example, when planning for a “Symphony on the Go” program Share local giving data with board members and stakeholders Fundraisers, to compare their charity with community giving hot spots Independent fundraisers, to approach local charities and propose to do telephone fundraising from home To compare top donating zip codes to the overall most philanthropic Prospect researchers, to identify areas to suit fundraising needs How are people using How America Gives data

14. Community forums and charity umbrella groups, to examine ways to spur local giving Estimate how much charitable capital is leaving the region Meet with communities to discuss the potential of building local community endowments Academics and researchers, to explore links between giving and homelessness, government spending, and how donors are affected by their peers Legislative research teams, to identify patterns in rural and urban charitable giving to identify correlations with socio- economic indicators How others are using How America Gives data

15. Aggregating Data: Online Fundraising

17. Visualizing Other Groups’ Data

18. Foundation Center Philanthropy In/Sight

19. Open Government Data?

20. ProPublica: Nonprofit Explorer

22. The Next Step

23. Is a Golden Age Coming?

24. The Possibilities Matching charity data with demographic data Charting it over time Does philanthropy move the needle? Can patterns drive change?

25. Compelling Storytelling in an Online Age How to reach me Twitter: @ppanepento @philanthropy Facebook: facebook.com/peter.panepento E-mail: peter.panepento@philanthropy.competer.panepento@philanthropy.com