Download presentation
Presentation is loading. Please wait.
Published byAbel Wiggins Modified over 9 years ago
2
YOU CAN’T HANDLE THE TRUTH
3
CONTENTRUBBISH
5
BRAND BABBLE
6
“ The word brand has a tripartite etymology. One emphasis clusters around burning, with connotations both of fiery consummation and of banking the hearth. A second emphasis clusters around marking, with connotations of ownership and indelibility, as well as paradoxical allusions to intrinsic essence, whether of merit or stigma. A third emphasis clusters around the delivery of, or deliverance from, danger… The brand embodies the transformative heat of passion, properly tended...” Kellogg on Branding: The Marketing Faculty of the Kellogg School of Business. (Northwestern University)
7
ADWEEK “ …brand integration” “ …brand expectations” “ …brand experience” “ …brand advocates” “ …brand relevancy” “ …brand meaning” “ …branded content” “ …brand message”
8
ADWEEK “…brand holism”
9
“SCIENCE IS THE BELIEF IN THE IGNORANCE OF EXPERTS” RICHARD FEYNMAN
10
ADVERTISING IS DEAD
11
“…THE END OF TRADITIONAL ADVERTISING” SETH GODIN
12
“…THE POST- ADVERTISING AGE IS UNDER WAY” AD AGE
13
“…THE :30 SPOT - AT LEAST AS IT EXISTS TODAY - IS EITHER DEAD, DYING, OR HAS OUTLIVE ITS USEFULNESS. TAKE YOUR PICK." ” JOSEPH JAFFE, LIFE AFTER THE :30 SPOT, 2005
14
“…THE PRESENT IS APOCALYTIC. ANY HOPE FOR A SEAMLESS TRANSITION - OR ANY TRANSITION AT ALL - FROM MASS MEDIA AND MARKETING TO MICRO MEDIA AND MARKETING ARE ABSURD. THE SKY IS FALLING, WE ARE EXQUISITELY IRRETRIEVABLY FUCKED.” ” BOB GARFIELD, ADVERTISING AGE
15
“ADVERTISING IS DEAD” HUFFINGTON POST
16
eMARKETER
17
TELEVISION IS DEAD
18
“THE END OF TELEVISION AS WE KNOW IT” IBM, 2006
19
NIELSEN Timeshifted Real time 8% 92%
20
“LET’S JUST DECLARE TV DEAD AND MOVE ON” TECHCRUNCH, 2006
21
“TRADITIONAL TV WON’T BE HERE IN 7-10 YEARS” WIRED, 2007
22
“TV IS DYING SAYS GOOGLE EXPERT” THE TELEGRAPH, 2007
23
“INTERNET IS SET TO REVOLUTIONIZE TELEVISION WITHIN 5 YEARS” FOX NEWS, 2007
24
NIELSEN Video on web Video on a TV 4% 96%
25
RADIO IS DEAD
26
Mins/wk on webMins/wk on radio NIELSEN 784 342
27
WHY ISN’T OUTDOOR DEAD?
28
DEATH BY INTERACTIVITY
29
38% OF WEB TRAFFIC IS HUMAN CNET
30
1 AVERAGE BOT-NET CAN PRODUCE 1 BILLION FRAUDULENT ONLINE AD IMPRESSIONS A DAY MEDIAPOST/FORENSIQ
31
54% OF DISPLAY ADS PAID FOR BY ADVERTISERS BETWEEN MAY 2012 AND FEB 2013 NEVER APPEARED IN FRONT OF A LIVE HUMAN BEING THE WALL STREET JOURNAL
32
POTENTIAL $9.5 BILLION IN ONLINE AD FRAUD IN US IN 2014 ADWEEK
33
57% OF 2 BILLION VIDEO ADS SURVEYED WERE UNVIEWABLE THE NEW YORK TIMES
34
“…THERE IS MASSIVE FRAUD IN THE DIGITAL MARKETPLACE” PRESIDENT, ADVERTISING AGE
35
REJECTING 75-85% OF ONLINE IMPRESSIONS “FRAUDULENT, UNSAFE, UNVIEWABLE OR UNKNOWN” KRAFT
36
DEATH BY SOCIAL MEDIA
37
3.5 MILLION LIKES 5% DECLINE IN MARKET SHARE PEPSI REFRESH PROJECT
38
“SOCIAL MEDIA FAIL TO LIVE UP TO EARLY MARKETING HYPE” THE WALL STREET JOURNAL
39
“TWEETS AND LIKES DON’T TRANSLATE INTO BUYS” SAN FRANCISCO CHRONICLE
40
“FACEBOOK BRAND ENGAGEMENT PLUMMETS, STUDY SHOWS” CNBC
41
“EMAIL REMAINS A MORE EFFECTIVE WAY TO ACQUIRE CUSTOMERS THAN SOCIAL MEDIA - NEARLY 40 TIMES THAT OF FACEBOOK AND TWITTER COMBINED ” MCKINSEY & COMPANY
42
“…(FACEBOOK) WAS TELLING BRANDS TO INCREASE THE NUMBER OF PEOPLE FOLLOWING THEIR PAGES. NOW IT SAYS FANS ARE LARGELY IRRELEVANT” THE NEW YORK TIMES
43
DEATH BY SOCIAL MEDIA
44
THE THING THAT WILL CHANGE EVERYTHING
45
6% 94% eCommerceBrick&Mortar US DEPT OF COMMERCE
46
= 0 + DUKE UNIVERSITY
47
MOBILE COMMERCE IMMOBILE COMMERCE 1% 99% US DEPT OF COMMERCE
48
“I wish I’d been brave enough to be this rude,’ Prof. Byron Sharp, author How Brands Grow. Author of The Ad Contrarian and 101 Contrarian Ideas About Advertising
Similar presentations
© 2024 SlidePlayer.com. Inc.
All rights reserved.