1. The Most Effective Slogans 金企四甲 497751096 許哲瑋

2. NIKE JUST DO IT

3. ''Just Do It'' – In 1988, a struggling sportswear company called Nike introduced this memorable line into its advertising and soon catapulted to the front of the pack. This quality slogan brims with attitude and captures the defiant and determined mentality that’s required of successful sports stars. "Just Do It" is a bold statement that drives consumers to action, inspires athletes to work harder, and causes audiences to instantly associate it with Nike’s apparel and accessories.

4. M & M’s ''Melts in Your Mouth, Not in Your Hand''

5. Melts in Your Mouth, Not in Your Hand ''Melts in Your Mouth, Not in Your Hand'' – Coined by ad man Rosser Reeves and introduced by M&Ms in 1954, this enduring slogan has real appeal to consumers of all ages. It addresses a problem that every kid and every parent is familiar with—candy mess. This slogan's simple truth is recognizable to many generations of parents and children worldwide. Even though M&Ms has since changed product taglines, audiences still easily recognize and identify this one.

6. Miller Lite Great Taste, Less Filling

7. "Great Taste, Less Filling'' – Miller Brewing Company faced an uphill battle when its light beer was initially introduced. Beer was primarily marketed to a predominately male and very macho market, so how could they introduce a concept like low-calorie beer to such a crowd? In 1975, an ad agency called McCann- Erickson Worldwide neatly solved this problem through a few advertisements. The corresponding commercials depicted beefy, athletic men fighting over either the "tastes great" side or the "less filling" side of the quality tagline; as a result, Miller was able to maintain its masculine image! The slogan even found its way onto Miller merchandise like beer koozies and boxer shorts.

8. American Express Don't Leave Home Without It

9. ''Don't Leave Home Without It'' – American Express launched this campaign, created by Ogilvy & Mather, in 1975. The slogan was intended to establish traveler’s cheques and traveler’s check cards as essential accompaniments to daily life. Since its release, this catchy tagline has been quoted, parodied, and repeated so often that it has worked its way into the American lexicon.

10. Wendy’s Where's the Beef?

11. ''Where's the Beef?'' – This marketing campaign, created for Wendy's by Saatchi & Saatchi, captured the frustrations of every fast food patron in the 1980s. Although this top-ten tagline was initiated to poke fun at competitors’ beef- lacking burgers, the catch phrase rapidly became a symbol for everything that deficient in substance and quality. While the campaign ran for only a few years, the wildly-popular slogan endured and took on a life of its own.