1. Company LOGO Advertising

2. Company Logo www.themegallery.com  Think small  Just do it  Diamonds are forever  Because I’m worth it  Let your fingers do the walking

3. Company Logo www.themegallery.com  Reach out and touch someone  Where do you want to go today?  It’s everywhere you want to be  Drivers wanted  Melts in your mouth, not in your hand

4. Company Logo www.themegallery.com  Always Coca-Cola  Think Different  We bring good things to life  Where’s the beef?  Good to the last drop

5. Company Logo www.themegallery.com  You deserve a break today  Fast talker  Do you know me?  Be all that you can be  Have it your way

6. Company Logo www.themegallery.com  Mmm mm good  The skin you love to touch  Share the fantasy  It’s the real thing  It’s so simple

7. Company Logo www.themegallery.com What makes a good advertisement?  The headline captures candidates' attention.  The first few lines are interesting, engaging and actively sell the position.  Sentences are short and to the point, providing enough information to interest candidates but not to overload them.

8. Company Logo www.themegallery.com  The advertisement avoids the use of words that are difficult to understand.  Points are made using as few words as possible (the less copy you use, the smaller the media space and therefore the lower the cost).  The advertisement contains some white space and does not appear cramped.

9. Company Logo www.themegallery.com What makes a good advertisment?  Benefit Headline - grab attention, make the reader think.  Copy that sells - what features or functions a product or service has, what are the benefits!  Picture or graphics - help grab attention, they should compliment the copy.  Layout - use of white space to allow the advertisement to 'breathe' - avoid use of too much text over graphics as this can be difficult to read.

10. Company Logo www.themegallery.com  Use of colour - helps make the advertisement stand out, adds prestige  Response mechanism - why should customers respond quickly? Use price, stock levels, time factors 'book early to avoid disappointment'.  Point of contact - make it easy for your customers to buy. Use of address, telephone number, email, web-site, easy parking.

11. Company Logo www.themegallery.com The following advertisement shows many of the elements required to generate an effective response:

12. Company Logo www.themegallery.com TOP 10 SLOGANS OF THE CENTURY  Diamonds are forever (DeBeers)  Just do it (Nike)  The pause that refreshes (Coca- Cola)  Tastes great, less filling (Miller Lite)  We try harder (Avis)

13. Company Logo www.themegallery.com  Good to the last drop (Maxwell House)  Breakfast of champions (Wheaties)  Does she... or doesn't she? (Clairol)  When it rains it pours (Morton Salt)  Where's the beef? (Wendy's)

14. Company Logo www.themegallery.com