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©2013 The Ice Cream Bar, Inc., all rights reserved.
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COMPANY INFORMATION Blend ’ s ice cream contains 20% distilled spirits made in 33 classic ice cream drink flavors: Brandy AlexanderWhite Russian Pink Squirrel Whiskey & CreamGrasshopper Golden Caddy Intellectual Property Blend ’ s technology stabilizes the alcohol molecule keeping it from interacting with ice crystals and milk proteins making ice cream with distilled spirits possible. Blend ’ s is handled, distributed, warehoused and merchandised in the same manner as ice cream. The patent was published on November 15, 2001. Mark Litman, J.D. Patent Attorney Title: A process for combining ethyl alcohol with ice cream. European patent granted. Asian application has been submitted. Blend ’ s was developed at the U of M Pilot Plant by leading food scientists. Rulon Chappell, Ph.D. Charlie Pyne, Ph.D. Ramesh Chandan, Ph.D. Raymond Miller, M.S. David Smith, Ph.D. Daryl Orris, Ph.D.
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PRODUCT 100% Natural Agricultural Product Convenient Consistent One Year Shelf Life Focus Groups & Test Marketed Bureau of Alcohol, Tobacco, and Firearms (now TTB), Food and Drug Administration, Patent & Trademark Office Approvals Achieved.
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MARKETING/SALES Blend ’ s are sold the same way as other beverage alcohol products. Marketing Strategy - Top Grocery Stores, targeting women - Wine & Spirits Wholesale Associations - Advertising & Promotion Materials - Newspapers, Print Magazines, Retailer co-op promotion The Market - Women 21-54 - Alcohol Industry is $420 Billion - Ice Cream Industry $22.4 Billion - $2.2 Billion U.S. Category Potential Sales - Asia Through Ito Yokado / Aeon - Wal-Mart & Other Large U.S. Retailers
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BUSINESS MODEL ICB Liquor Manufacturer to > Liquor Distributor to > Liquor Retailer; Licensed Foodservice; Government > (USA 3-Tiered System) to Consumers Profit Centers: New Retail Market for Ice Cream Blend’s® cannot be sold in the ice cream section, only in the beverage alcohol section – a new retail location for ice cream, 33 states allow alcohol sales. New Dessert Opportunities for Food Service & Caterers License Technology To Ice Cream & Distilled Spirit Companies
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MANAGEMENT TEAM Daryl J. Orris, Ph.D., Chief Executive Officer Over twenty-five years experience in packaged goods marketing which includes beverage alcohol & ice cream. William A. Blonigan, J.D., Corporate Counsel Corporate Attorney familiar with all the federal & state rules & regulations pertaining to beverage alcohol. David E. Smith, Ph.D., Director Product Development & Production Food Scientist: The leading expert in ice cream, Professor of Ice Cream at U of M & U of W, Madison. Analyzes product & establishes all production processes. William F. Stoll, Ph.D., Director of Development Food Scientist who developed soft-serve version of the product & assists with product & production issues. Mark Newman, M.S., Director of Production Food Scientist who establishes production and product development and research.
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COMPETITION Bars & Restaurants - Made individually for immediate consumption Large Ice Cream & Distilled Spirits Companies - Consumers make it at home (ingredients) Blend ’ s Are Uniquely Positioned - New Convenient, Solid Form - New Dessert Opportunities
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USE OF PROCEEDS Establish Production with Safeway & Well ’ s Dairy - Test Run to Produce Test-Market Inventory & Samples Establish Market in Tokyo – Ito Yokado/Aeon Begin Formal Presentation to Large Retailers Who Expressed an Interest in Blend ’ s - Wal-Mart Finalize Five-Year Plan & Develop Administrative Systems BUSINESS MILESTONES Establish Test-Market Establish Retail Presence License the Technology Establish Food Service Presence
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FINANCING PLANS Investments: $5.5MM start-up –Phase 1 Blend ’ s Asia –Phase 2 Wal-Mart / Safeway –Phase 3 Market Expansion Liquidity –Acquisition –IPO
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FINANCIALS ( 000 ’ s omitted )
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SUMMARY OF KEY POINTS Blend ’ s Combines Two Happy Products Intellectual Property Secured Huge Market Competition - minimal Not Capital Intensive Fast Revenue Growth Experienced Management Team Large Retailers Interested in Blend ’ s NOW! New Proprietary Technology
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CONTACTING BLEND ’ S Blend ’ s ® The Ice Cream Bar, Inc. 4300 Twin Oak Lane, Suite A, Robbinsdale, Minnesota 55422 USA, Telephone: +1-763-463-5796. E-mail: info@blendsicecream.com Website: www.blendsicecream.com ©2013 The Ice Cream Bar, Inc., all rights reserved.
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