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Presentation des produits Mishki 1 Natural Cosmetics.

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Presentation on theme: "Presentation des produits Mishki 1 Natural Cosmetics."— Presentation transcript:

1 Presentation des produits Mishki 1 Natural Cosmetics

2 Presentation des produits Mishki 2 Exclusively made with native Peruvian organic products cultivated or wild harvested by Peruvian indigenous communities

3 Presentation des produits Mishki 3 After obtaining an MBA in Brussels, Valerie Barbier went to Peru for two months to assist an NGO. She fell in love with the food, country and people, and returned for a sabbatical year in October 2004. Mishki is the realization of a dream. Story

4 Presentation des produits Mishki 4 Yana Cosmetics originated in December of 2004 in Huancayo (Peru) during a workshop on the Solanum tuberosum species, one of the some 300 potatoes cultivated in Peru. Story

5 Presentation des produits Mishki 5 Inspired by the biodiversity and the potential for development of the species, the idea of formulating and developing facial creams based on products native to Peru emerged. Story

6 Presentation des produits Mishki 6 After more than 2 years of research and development, Yana launched its first three products in May 2007: Mishki for normal-to-oily skin with a potato base, Mishki for normal-to- dry skin with ungurahui oil, and Mishki for oily skin with essential oil of muña. Story

7 Presentation des produits Mishki 7 Now the company is ready to launch a cleansing lotion with potato, an exfoliating soap with ungurahui and a cleansing water with muña. Story

8 Presentation des produits Mishki 8 Alliances were created with several communities and the San Marcos University Pharmacy School. Story

9 Presentation des produits Mishki 9 Yana Cosmetic’s creams are sold under the Mishki brand, a Quechua word that means “sweet” and implies high self esteem. Story

10 Presentation des produits Mishki 10 The products are all natural and both the products and their ingredients reflect respect for the environment, one of the basic tenets of Yana Cosmetics. General objectives

11 Presentation des produits Mishki 11 To create cruelty-free products, we never use animal testing. General objectives

12 Presentation des produits Mishki 12 A third tenet is sustainable development. Through this project we are supporting the Andean and Amazon forest communities through the use of ingredients produced directly from nature, the employment of indigenous people for harvesting and pre-processing, and local educational and training programs. General objectives

13 Presentation des produits Mishki 13 ●Defense of the cultural identity of Andean and Amazonian communities through the use of these plants and their patents Objectives for the communities

14 Presentation des produits Mishki 14 ●Close relationship with the different communities through research and dialogue, direct purchase at fair prices, feedback and producers’ pride in their participation in this project Objectives for the communities

15 Presentation des produits Mishki 15 ●Economic growth and reduction of poverty ●Improvement of the educational system through the establishment of a pilot school (in the future) Objectives for the communities

16 Presentation des produits Mishki 16 ●Yana Cosmetics has an on-going commitment to researching indigenous plants and communities ●Work with local organizations such as an NGO for the potato, a foundation for ungurahui and an association for muña How do we work?

17 Presentation des produits Mishki 17 ●Direct purchases of plants from the producers ●100% Peruvian Products, from the raw material to the tubes and the Pharmaceutical Laboratory (with Good Manufacturing Practices), creating an added value chain How do we work?

18 Presentation des produits Mishki 18 ●Respect for the environment: training the communities on extracting wild plants in a sustainable manner and avoiding the use of pesticides on potato plants Objectives for the environment

19 Presentation des produits Mishki 19 ●Effective use of the entire plant: for example, in the case of muña, following the extraction process, use of the essential oil of the muña and the water as well Objectives for the environment

20 Presentation des produits Mishki 20 Moisturizing facial cream Antioxidants – extract of a native potato Mishki Normal-to-oily skin Products

21 Presentation des produits Mishki 21 Potato: ● From the Peruvian Highlands – 3500 m Caina (Huanuco) ● Organic and cultivated by 40 producers Mishki Normal-to-oily skin Products

22 Presentation des produits Mishki 22 Pearly cream, with a white to light yellow color Scent-free Not oily Characteristics of the cream Products

23 Presentation des produits Mishki 23 The antioxidants present in the potato extract help to prevent wrinkles ●Mishki Normal-to-oily skin improves the skin ●Mishki Normal-to-oily skin balances oily skin Benefits of the cream Products

24 Presentation des produits Mishki 24 ●Mishki Normal-to-oily skin helps keep skin smoother, firmer and cleaner ●Mishki Normal-to-oily skin is effective against discoloration due to sun exposure and ageing ●Mishki Normal-to-oily skin decongests Benefits of the cream Products

25 Presentation des produits Mishki 25 ●Moisturizing facial cream ●Contains Omega 9, 6 and 3 fatty acids and other fatty acids from ungurahui oil -similar to olive oil Mishki Normal-to-dry skin Products

26 Presentation des produits Mishki 26 Ungurahui: Palm tree ●Wild, organic and harvested by 3 communities ●Oil extraction process: cold-press production Products Mishki Normal-to-dry skin

27 Presentation des produits Mishki 27 Pearly cream, of a white to light yellow color The delicate smell of the cream evokes pleasant, woody aromas Not oily Characteristics of the cream Products

28 Presentation des produits Mishki 28 ●Mishki Normal-to-dry skin helps to keep skin smoother, firmer and cleaner ●Mishki Normal-to-dry skin helps prevent wrinkles and protects the skin from environmental effects ●Mishki Normal-to-dry skin promotes regeneration of skin cells for rapid healing of dry or cracked skin Benefits of the cream Products

29 Presentation des produits Mishki 29 ●Mishki Normal-to-dry skin moisturizes and protects, while improving elasticity and softness ●Mishki Normal-to-dry skin: Dermatologists recommend this cream for patients with allergies or eczema ●Mishki Normal-to-dry skin is absorbed by the skin without leaving an oily film Benefits of the the cream Products

30 Presentation des produits Mishki 30 ●Moisturizing facial cream ●A ntioxidants – essential oil of muña Mishki Oily skin Products

31 Presentation des produits Mishki 31 ●Muña: Essential oil with antioxidants and antibacterial agents Harvested wild or cultivated sustainably and organically by the community of Puquio (20 people involved) ●Oil extraction process: steam Products Mishki Oily skin

32 Presentation des produits Mishki 32 Pearly cream, of a white to light yellow color The fragrance of the essential oil provides a fresh sensation. Not oily Characteristics of the cream Products

33 Presentation des produits Mishki 33 ●Mishki Oily skin cares for your skin and helps prevent wrinkles by counteracting the negative effects of the elements ●Mishki Oily skin helps to prevent wrinkles ●Mishki Oily skin is absorbed quickly without leaving an oily film Benefits of the cream Products

34 Presentation des produits Mishki 34 ●Mishki Oily skin is relaxing and promotes a sense of wellbeing ●Mishki Oily skin can be very effective against acne Benefits of the cream Products

35 Presentation des produits Mishki 35 54% reported that the cream penetrates very rapidly. 31% reported that the cream is not oily. 46 women between the ages of 28 and 65 years of age (Peruvian, French, Belgian, American, Canadian and British) Trials: Evaluation of effectiveness, suitability and tolerance

36 Presentation des produits Mishki 36 48% reported that their skin was smoother. 20% reported that their skin was more hydrated. 17% reported that their skin was firmer. 46 women between the ages of 28 and 65 years of age (Peruvian, French, Belgian, American, Canadian and British) Trials: Evaluation of effectiveness, suitability and tolerance

37 Presentation des produits Mishki 37 From the Peruvian Association of Dermatology: ●The potato cream is effective against discoloration due to sun exposure and ageing. ●The ungurahui cream promotes regeneration of skin cells for rapid healing of dry or cracked skin. ●The muña cream is very effective against acne. Trials: Evaluation of effectiveness, suitability and tolerance

38 Presentation des produits Mishki 38 New Products ●Cleansing lotion with potato ●Cleansing water with muña ●Exfoliating soap with ungurahui ● Mask with petals of calendula


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