1. Group 6 Jolin Rita Snow Crystal Bema

2. What’s this…….. Do you like it? Come to our ice cream store

3. Yummy Delicious & fantastic

4. Target Market Students and people who live in the neighborhood of South China Normal University Age : 15-30 Sex : mainly females and lovers

5. Marketing Plan Product Characteristics Pricing Distribution Promotions

6. One-taste ice cream Chocolate ice cream Vanilla ice cream Taro ice cream Mango ice cream Green Tea Ice Cream …… Made by our employees Designed into attracting shapes with some decorations, such as fruits and chocolate.

7. Enjoy Your Ice cream….. Back

8. Product Characteristics Major product : Ice cream One-taste ice cream Multi-taste ice cream Lovers Combo

9. Multi-taste ice cream Customers choose what kind of ice cream he/she likes Two choices: Made by our employee Made by himself/herself Employees Made and sent To customers Prepare the materials for the customers Make the ice cream according the brochures, which will show the customers how to do the ice cream Have troubles, calling and asking our employees

10. Finally, Enjoy your ice cream….. Back

11. Lovers Combo A large dish of ice cream to share A small dish salad or a small cup of fresh juice for each lover The lovers can make the ice cream according our brochure together, and then enjoy their ice cream…… Improving the relationship between lovers Save our cost

12. So, besides ice cream, we still have…… Fruit salad & Fresh juice After eating ice cream, you may feel…….. Thirty Back

13. Pricing No competitor to open such the same kind of ice cream store as ours in the neighborhood of South China Normal University However …… If one wants to eat some ice cream, she/he will have two choices Go to our stores Buy products of Five-Goat, Wall’s or Haagen-Dazs

14. So….. the prices of our products will be…… Higher than Wall’s and Five-Goat, which costs only ￥ 3 or ￥ 4, but lower than Haagen-Dazs, which is much expensive (a small cup of ice cream may cost you ￥ 28) Since our target customers are mainly students, we will try to lower the price, and after a period of time, when we build up our brand awareness of our customers, we will rise the price. The prices vary ￥ 5- ￥ 20

15. Here comes our product price list smallMiddleLarge One taste ￥5￥5 ￥7￥7 ￥9￥9 Salad ￥ 10- ￥ 12 ￥ 14- ￥ 16 ￥ 18- ￥ 20 Juice ￥ 7- ￥ 9 ￥ 10- ￥ 12 ￥ 13- ￥ 15 Multi-tastes2345 prices ￥ 10 ￥ 12 ￥ 14 ￥ 16 Lovers Combo ￥ 50 Back Affected by seasons

16. Distribution 1)A store which lies in the neighborhood of South Normal University is necessary 2)Renting a booth in the school canteens to sell our products ——Convenient Back

17. Promotions Direct Mails & Posters Coupons Point-of-displays Hosting An Ice Cream Making Contest

18. Direct Mails & Posters Method: Employ some students to hand out direct mails and put up posters Place: Students’ dormitories & the neighborhood of the school, such as the streets outside the school Time ： two days Students are always more willing to get the direct mails from the other students Cost a little but effective for students

19. Coupons Time: last a month after our store “debut” The kind of coupon Target customerGift Sister couponTwo girls or two boys spend more than ￥ 40 on our products a small dish of salad or a small cup of juice Group couponmore than five persons to spend more than ￥ 90 a large dish of fruit relish( 水果拼盘 ) Lovers couponA girl and a boy, if they admit that they are lovers and spend more than ￥ 50 environmental shopping bags or cups printed with our logo and store name ”Yummy Yummy”

20. Point-of-displays two sites: 1) the main roads in schools 2)the most closed metro exit in the neighborhood of schools Time periods: 10:30am.-1:00pm. 4:00pm.-7:00pm Everyday, last for two weeks More students

21. 1)Ice cream making displays given by our employees 2) displaying some samples of our products Be invited to make ice cream with the help of our employees Get the ice cream for free!!! Do a questionnaire to give us some advices Improving our products and services Point-of-displays

22. An Ice Cream Making Match ——the most important Method: Cooperating with the Students Associations of schools As reward, we will sponsor the Students Association with some coupons which will can be used in our store to get free products However…….. Not more than ￥ 1000

23. the Students Associations help us to propagandize our contest and prepare a place for us to host this contest QQ, Weibo, etc The participators will be asked to make ice cream with the materials we offer We will choose the top three students and give prizes

24. Prizes Every participator can enjoy the ice cream they make in the contest Prizes for Top Three The first prize: ￥ 150 The second prize: ￥ 100 The third prize ￥ 50 The top three students will get a part-time job in our store.

25. Budget (assessment) PromotionsCost Direct Mails & Posters ￥ 500 CouponsUnknown Point-of-displays ￥ 600 An Ice Cream Making Match ￥ 500 Others ￥ 200 Sum Up ￥ 1800+unknown= unknown

26. Do you want to make your own ice cream?

27. Come to “Yummy, Yummy” and enjoy……….

28. Thank You………..