1. Supply Chain Innovation at Geddy’s

2. Geddy`s Make ice-cream with right ingredients in the artisan way. -Found 2010 Bangalore -Retail Franchise -Provide high quality ice-cream

3. Outline

4. Ice Cream Industry in Indian Seasonal Demand High Growth Frozen Desert

5. Geddy’s Ice Cream Authentic ice-cream made with right ingredients in the artisan way Regional Player Manufacturer and Distributor Current Objective

6. Five Forces Analysis Threat of Substitute Threat of New Entry Power of Supplier Power of Buyer Rivalry

7. SWOT Analysis Strength High Quality Well-trained Employee Product Differentiation Well-established Distribution Opportunities Potential Market Growth Backward Integration Marketing Campaign Weakness Premium Pricing Cost Inefficiency Supplier Quality Issue Threats New Entry Substitutes Strong Local Competition

9. Strategy to increase Sales Marketing technics to increase sales on peak- season

10. Reasons for Target High Margin not increase profits ABC Analysis – Our most profitable products come from the low margin products

11. We have continuous “Stock out ” when using Target Level for Top Margin policy