1. INDIRA WADHAWAN
MBA-4544/07

2. AMUL Type Co-operative Founded in 1946 Headquaters Anand, India
Industry dairy
Key people Chairman, GCMMF
Products milk and related products
Revenue US $1 billion
Employee million milk producer
Slogan The Taste of India

3. SBUs of AMUL

4. BCG matrix for SBUs of AMUL
STAR
Amul butter
Amul tazzaUTH
Amulya dairy whitner
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Amul chocolate
Amul masti dahi
Amul lassi
Mithaimate
CASH COW
Mozarella cheese
Amul pizza base
Amul tazza fresh milk
DOG
Infant milk range
Amul shakti
Nutramul

5. SWOT analysis of AMUL STRENGTHS WEAKNESS OPPORTUNITY THREATS
WIDE RANGE OF PRODUCTS
AFFORDABLE PRICE
EFFECTIVE AD CAMPAIGN
DISTRIBUTION NETWORK
DIVERSIFICATION
BRAND IMAGE
WEAKNESS
NEED TO FOCUS ON OTHER PRODUCTA AS WELL
IMPROVE ON ROAD TRANSPORT INFRASTRUCTURE
OPPORTUNITY
EXPORT SEGMENT GOOD MARKET
ENTRY IN RETAILING
PACKAGED SWEETS MARKET
SPORTS DRINK NEW MARKET
E-COMPETENCY FOR SCM
THREATS
INCREASING POPULATION INCREASING REQUIRMENT
ADULTERATION
DIFFICULT TO EXPAND POPULATION OF MILCH ANIMAL

6. COMPETITOR ANALYSIS (KSF MODEL)
COMPETITORS
PRODUCT QUALITY
CUSTOMER AWARENESS
PRICING
PRODUCT AVAILABILITY
ADVERTISING
PRODUCT RANGE
AMUL E VG
NESTLE G
CADBURY A
MOTHER DAIRY
BRITANNIA
S. B P
HUL

7. THE TASTE OF COMPITION ICE CREAM-
AMUL- Expanding reach » Expanding market with Snowcap » Launched Fundoo to combat HLL's Max
HUL-Focusing on lower price points » Building a national chain of ice cream parlours
NIRULAs-Fortifying Delhi-centric presence with ice cream-only retail chain
CHOCOLATE-
AMUL-Launching a puffed-rice centred bar » Launched milk/chocolate confectionery » Planning to enter value-added segments
CADBURY-Re-launched 5 Star and Gems. Launched Temptations

8. NESTLE- Re-launched 5 Star and Gems. Launched Temptations.
HUL-Extended Max brand to sugar confectionery
PIZZA
AMUL-Entering the ready-to-cook consumer segment through Utterly Delicious
NIRULAS-Fortifying Delhi-centric presence, by launching frozen ready-to-cook pizza
PIZZA HUT- increase outlets
DOMINO’S- Closing unprofitable outlets
BUTTER
AMUL-protect near-dominance in low-margin market with price
BRITANNIA-Focusing on just top 30 cities
NESTLE-outsourced product to complete dairy range

9. CURD
AMUL-Expanding reach by aligning with other milk co-operatives
NESTLE-Means to complete its dairy range
MOTHER DAIRY-Leveraging its liquid milk distribution network in Delhi
DAIRY WHITNERS
AMUL-dominate the market through Amulya
BRITANNIA-Focusing on few geographical markets with Milkman
MILK ADDITIVES
AMUL-Not a core competency but part of the range
CADBURY-Re-launched Bournvita recently in new flavours
SMITHKLINE BEECHAM-Acquired Maltova & Viva to fortify its stable of Boost & Horlicks

10. THANK YOU