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MEDIA A N A L Y S I S 01.01.2012 - 30.11.2012 The results conducted by Mareco Index Bosnia are clear - Plus Plus is the favorite choice for our television.

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Presentation on theme: "MEDIA A N A L Y S I S 01.01.2012 - 30.11.2012 The results conducted by Mareco Index Bosnia are clear - Plus Plus is the favorite choice for our television."— Presentation transcript:

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2 MEDIA A N A L Y S I S 01.01.2012 - 30.11.2012

3 The results conducted by Mareco Index Bosnia are clear - Plus Plus is the favorite choice for our television viewers.

4 Technical coverage of Plus on the territory of Bosnia and Herzegovina As you can see, Plus covers more than 85% territory of the country and has cca. 3.4 milion viewers.

5 Program Population Reach Index According to the results conducted by Mareco Index Bosnia in 2012, Plus has reached an average of 80,35% of the population of Bosnia and Herzegovina (older than 4) every month. Thanks to our great program, we have increased our average monthly reach for 8% compared to the same period in 2011. *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 4+

6 Program Population Reach Index We have also increased our average monthIy reach within this target group for 7,8% *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49 With its program from January to November 2012, Plus has reached 79,84% of its primary audience / population of Bosnia and Herzegovina in age range from 19 to 49. compared to the same period in 2011. We have the biggest reach of the specified population among all other commercial tv stations and networks.

7 Plus Viewer Profile from January to November 2012 Ratio of the reached population: 57 :43 in favor of woman. 63% 63% of the reached Plus viewvers are urban. *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 4+

8 Plus viewers National structure of the Plus viewers 26% of our viewers A high 26% of our viewers have income above have income above country’s average. country’s average. Plus Viewer Profile from January to November 2012 *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 4+

9 Plus Viewer Profile from January to November 2012 Plus has an great balance of viewers among different age groups. *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 4+

10 Plus Plus has the best viewers ratio by regions in the country when compared to other tv stations. Plus Viewer Profile from January to November 2012. *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 4+

11 Plus Viewer Profile from January to November 2012 *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 4+

12 Share of Plus from January – November 2012 *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49 From January to November 2012., Plus had an average share of 11,3% (all 19-49), which positioned us on a forcible first place among all other commercial tv stations.

13 From January to November 2012, Plus had an average share of 12% (all 4+), which positioned us on second place among all tv stations in Bosnia and Herzegovina. Share of Plus from January to November 2012 *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 4+

14 Share per month in comparision to other commercial tv stations Share of Plus from January to November 2012 *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

15 Share per month and target group Share of Plus from January to November 2012 *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012.

16 Our results from January to November 2012 *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49 In this period, with average 28 minutes that an average viewer has spent daily with our program, Plus has confirmed its leading position among commercial tv stations in the country!

17 Minutes per month in 2012 Our results from January to November 2012 *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012

18 Plus Average Minute Rating of Plus 3%. from January to November 2012 was 3%. Plus Ratings *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 4+ While calculating the AMR% only the time slots when the stations are broadcasting their program have been considered for the purpose of getting the most accurate AMR

19 Plus Plus has broadcasted many high quality programs during 2012 and all of them have captured our viewers attention. Top 20 programs in 2012 Top programs from January to November 2012 *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

20 Plus Plus has even better results when it comes to our favorite audience - women. Top 20 programs in 2012 Top programs from January to November 2012 *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: Women 19-49

21 Plus Plus has got a great choice of children shows. 20 Top children shows From 20 Top children shows broadcasted on all tv stations, fantastic 17 places fantastic 17 places belong to Plus children shows. *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49 Children shows from January to November 2012

22 Everyone knows- we broadcast the best and the most popular telenovelas! Telenovelas from January to November 2012 *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

23 Movies Movies *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

24 Animated, children and youth program and youth program *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

25 Plus The following genres on Plus from January to November were more commonly viewed than the same genres on other commercial tv stations. ANIMATED MOVIES Comparison per genre *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

26 Comparison per genre *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49 Telenovelas have been more commonly viewed on Plus than on other commercial tv stations in the period from January to November. TELENOVELA S

27 From January to November our series were more commonly viewed than the same genre on other commercial tv stations. Comparison per genre *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49 SERIES

28 The audience has more commonly viewed movies on Plus than on any other commercial tv station.MOVIES Comparison per genre *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

29 Plus entertainment and music program was more commonly viewed than the same genre on any other commercial tv stations! ENTERTAINMENT /MUSIC PROGRAM Comparison per genre *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

30 The most viewed series in 2012! in 2012! An absolute hit ! Falling Leaves - Falling Leaves - Yaprak Dokumu Yaprak Dokumu *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

31 Bandini Thanks to her love and goodnes, she will change his life and his world... *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

32 The End - Son. The most unique story of them all. *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

33 Tears of Bosphorus – Elveda Derken *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49 Another turkish hit!

34 *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49 La Favorita A story about revenge, motherhood and betrayal.

35 The secrets in our own neighbourhood can be the most shocking ones. Krv nije voda – Blood is Thicker Than Water *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

36 If you want to laugh and relax, this is the perfect show for you! Takeshi’s Castle Castle *Data source: MARECO INDEX BOSNIA **Research method: PeopleMeter - Continuos electronic measuring of TV stations ratings **Period: January - November 2012. **Target: all 19-49

37 quality Our quality has been recognized by more than 120 respectable companies. 120 respectable companies. Become a part of the team that always wins ! Izvor podataka: Mareco Index Bosnia; Metoda: Peoplemeter - Elektronsko mjerenje tv gledanosti; Period: Jan-Okt 2011.; TG: Svi 19-49 Our clients from January to November 2012

38 More than 360 products and services have felt the power of advertising on Plus during 2012. Advertised brands from January to November 2012

39 Thank you for your attention. Research Department “we care about our viewers” “we care about our viewers”

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