1. SENSATION

2. SENSATION: PROCESS BY WHICH OUR SENSORY SYSTEMS (EYES, EARS AND OTHER SENSORY ORGANS) AND NERVOUS SYSTEM RECEIVE STIMULI FROM OUR ENVIRONMENT.
“Bottom-up” processing; bringing in raw data from the environment
WHAT IS SENSATION?

3. Selective Attention – focusing conscious awareness on a particular stimulus to the exclusion of others.
Ex. Blocking out the talking of the student next to you so that you can complete your assignment.
Ex. Being so “caught up” in the TV show you are watching that you didn’t notice someone enter the room.
Ex. Busy texting while driving that you fail to notice the semi-truck headed right for your windshield.
Selective Attention

5. Cocktail Party phenomenon – the ability to attend to only one voice among many.
AKA “Teacher Ears”
Selective Attention

6. Selective Inattention
Inattentional blindness – failing to see visible object when our attention is directed elsewhere
Selective Inattention

7. Selective Inattention
Change blindness – failing to notice changes in the environment
Selective Inattention

8. Selective Inattention
Pop-out phenomenon – when stimuli are so powerful or distinct that we automatically notice the change
Selective Inattention

9. Absolute Threshold – minimum amount of stimulation needed to detect a particular stimulus 50% of the time
Ex. The dimmest visible star you can see or the amount of pepper in soup you need to actually taste the pepper
“Mosquito” ringtone that adults cannot hear?
Broadcasting annoying sounds to deter teens from an area?
Sensory Thresholds

10. Signal detection theory – predicts how and when we detect the presence of a faint stimulus amid background noise.
Assumes there is no single absolute threshold and that detection depends on a person’s experience, expectations, motivation and alertness.
Sensory Thresholds

11. Subliminal stimuli – any stimulus below one’s absolute threshold for conscious awareness
Do we unconsciously sense outside stimuli?
Flashing a picture of popcorn during a movie or placing hidden messages in songs.
Sensory Thresholds

12. Difference Threshold – (also called the just noticeable difference or jnb) minimum difference that a person can detect between two stimuli half the time
Ex. How much do you need to turn up the radio before you notice that it is louder?
Weber’s Law – principle that to be perceived as different, two stimuli must differ by a constant percentage rather than a constant amount.
Sensory Thresholds

13. Sensory Adaptation – diminished sensitivity as a result of constant stimulation
Farmers get “used” to the smell of pig pens.
After a time your body gets “used” to the cold water.
You get “used” to eating broccoli; reason why kids don’t like as many types of foods as adults.
You get “used” to hearing the busy street from your window.
Sensory Adaptation

14. Transduction – the process of transforming incoming information of the senses into neural messages that our brain can process.
Applies to all five senses: Vision, Hearing, Touch, Taste and Smell.
Sensory Transduction

15. Electromagnetic Spectrum – humans can only see visible light
Vision

16. Vision Wavelength – the distance between one wave peak and the next
determines HUE, the actual color we see
Amplitude – height of the wave from top to bottom
determines INTENSITY, or brightness of the color
Vision

17. Structure of the Eye

18. Structure of the Retina
Inside the retina, light goes through a series of steps before sent to the brain via the optic nerve.
Light hits cones and rods in the outer layer of the retina.
Cones detect color and are concentrated in the center of the retina. (approx. 6 million)
Rods detect black, white and gray and are concentrated on the periphery of the retina. (approx. 120 million)
Structure of the Retina

19. Structure of the Retina
From the rods and cones, light travels as neural signals to the bipolar cells.
Bipolar cells in turn activate ganglion cells.
Ganglion cells converge to form the optic nerve
The optic nerve carries these neural signals to the thalamus (switchboard) where that information will be distributed to the visual cortex (occipital lobe).
Structure of the Retina

20. Visual Pathway

21. Visual Information Processing
Feature detector – nerve cells that respond to specific features such as shape, angle of movement
Visual Information Processing

22. Visual Information Processing
Parallel Processing – processing many aspects at once; including color, motion, form and depth
Visual Information Processing

23. Two possible theories as to HOW we see: 1
Two possible theories as to HOW we see: 1. Young-Hemholtz Trichromatic Theory – cones in the eye are “tuned” to detect red, green or blue light. Various levels of stimuli in these cones enable us to see millions of different color combinations.
Theories of Vision

24. 2. Opponent-process Theory – color is processed in opponent pairs (red-green, yellow-blue and black-white). Light that stimulates one half of the pair inhibits the other half.
Theories of Vision

27. Pitch – How HIGH or how LOW a sound is; measured in Hertz (Hz)
The woman had a high pitch voice.
Amplitude – How LOUD or how SOFT a sound is; measured in decibels (dB)
The boy yelled loudly at the dog to sit.
The Nature of Sound

28. Structure of the Ear

29. Auditory Transduction
Vibrations enter the auditory canal to the eardrum.
Middle ear – chamber containing the hammer, anvil and stirrup that help concentrate vibrations on the cochlea
Cochlea – coiled, bony, fluid-filled tube through which sound waves trigger neural impulses
Inside the basilar membrane hair cells that line the surface trigger impulses sent to the auditory nerve
Auditory nerve goes to thalamus (switchboard) then on to the auditory cortex in the temporal lobe.
Auditory Transduction

30. Place Theory – theory that link the pitch we hear with the place where the cochlea’s membrane is stimulated
Explains how we hear HIGH pitches.
Theories of Sound

31. Frequency Theory – theory that the rate of nerve impulses traveling up the auditory nerve matches the frequency of a tone, thus enabling us to sense its pitch
Explains how we hear LOW pitches.
Theories of Sound

32. Volley Principle – theory that neurons fire at different times allowing us to hear high-frequency sounds
Explains how we hear pitches somewhere BETWEEN high and low.
Theories of Sound

33. Sound localization – sound waves hit one ear sooner and more intensely than the other, allowing us to locate the source of the sound.
Sound Localization

34. Conduction hearing loss – damage to mechanical system that conducts sounds waves to cochlea
Ex. Puncture of eardrum or damage to bones of middle ear (hammer, anvil and stirrup)
Sensorineural hearing loss – damage to the hair cells of the cochlea
Ex. age, heredity, exposure to loud noises
Hearing Loss

35. Cochlear Implants – device that mimics that job of the cochlea using electronic signals
Hearing Loss

36. Other Senses Touch: Key terms
Kinesthesis – system for sensing the position and movement of your individual body parts
Vestibular sense – sense of body movement and position, especially balance
Gate-control theory – theory that the spinal cord allows certain pain signals to pass and others to not pass
Other Senses

37. Other Senses Taste: Key Terms
5 basic tastes: sweet, salty, sour, bitter and umami
Sensory interaction – one sense may influence another as when the smell of food influences its taste.
Other Senses

38. Other Senses Smell: Olfaction: the experience of smell
Region of the brain that processes smell is connected to the limbic system resulting in a strong connection among smell, memory and emotion
Other Senses