1. The Smell of Apples Free associations

2. Procedure The text was given to the respondents to read it; They did not have time limit to write down their associations; They could use complete sentences, individual phrases or single words.

3. Results: Ranking of all associations: 1. Childhood; 2. Memory; 3. Nostalgia; 4. Smell of apples; village; apple; nonchalance;

4. Ranking of the associations according to the gender and the age of the respondents femalemaleAged under 30 years old Aged over 30 years old 1 ChildhoodNostalgia; memoryChildhoodChildhood; memory 2 Memory- Nostalgia 3 -Nostalgia; smell of apples Nonchalance 4 Village; apple-Apple; summer; village and others; Apple; village

5. Share Associations of Different Groups to the Total Number of the Group (percentage) AllFemaleMaleAged under 30 years old Aged over 30 years old People 6.930.008.057.585.71 Psychological characteristics 32.6740.032.1825.7645.71 Age stages 17.826.6719.5418.1817.14 Sensations 11.8813.3310.3415.155.71 Objects 16.836.6718.3918.1814.29 Apple 14.8513.3314.9418.188.57

6. Conclusion The text turns nostalgic feelings in our readers associated with passed childhood, the loss of direct contact with nature, typical of rural life and all spiced with the scent of apples