1. Uptown Saint John Inc. 2014 Priorities

2. STRATEGIC INVESTMENT AREAS 1. 1. Neighbourhood Plan 2. 2. Wayfinding  Street-Level Businesses 3. 3. Place Making  Kings Square  Pedestrian Streets 4. 4. Development  Heritage Value  Infill Opportunities BUILD UPON SUCCESSES

3. NEIGHBOURHOOD PLAN PlanSJ Sustainable vision for our future Sustainable vision for our future Based on what residents and stakeholders envision Based on what residents and stakeholders envision Next Steps Bringing the neighbourhood plans to life Bringing the neighbourhood plans to life Uptown Saint John Fully support Council on PlanSJ for Uptown Fully support Council on PlanSJ for Uptown

4. NEIGHBOURHOOD PLAN We have an extensive knowledge base to share Community champions Community champions Heritage assets report Heritage assets report Design standards Design standards Available development lands Available development lands We are a conduit to businesses and residents Plugged in Plugged in Community involvement Community involvement

5. NEIGHBOURHOOD PLAN Action Request:   In 2014, Council initiate a neighbourhood planning process for the southern Peninsula

6. WAYFINDING Branded directional signage Direct residents and visitors, whether by foot or in a vehicle, to their destination Direct residents and visitors, whether by foot or in a vehicle, to their destination DRIVING FOCUS TO THE URBAN CORE

7. WAYFINDING Uptown Saint John is currently working on a new Uptown wayfinding system Signage audit Signage audit Branding criteria review Branding criteria review Stakeholder meetings Stakeholder meetings Wayfinding signage strategy Gateways Gateways Directional Directional Identification Identification Orientation Orientation

8. WAYFINDING

9. WAYFINDING Action Request:   Council support USJI by: o o Providing 3 to 4 Uptown “gateway signs” o o Signing focal municipal assets (King’s Square, City Market) o o Improving and maintaining street signage

10. PLACE MAKING USJI has focused events at King Street anchors USJI has focused events at King Street anchors King’s Square King’s Square Waterfront Boardwalk Waterfront Boardwalk Council requested USJI’s assistance with event planning and maintenance of King’s Square Council requested USJI’s assistance with event planning and maintenance of King’s Square Strong relationship with Parks & City Landscape Strong relationship with Parks & City Landscape Initiated work with Rotary Club Initiated work with Rotary Club

11. PLACE MAKING THE PLACE YOU WANT TO BE

12. PLACE MAKING Prince William Street Prince William Street Canada’s first designated historic streetscape! Canada’s first designated historic streetscape! Exemplifies Saint John’s brand Exemplifies Saint John’s brand Diverse and eclectic mix of uses Diverse and eclectic mix of uses Slated for partial reconstruction in 2014 Slated for partial reconstruction in 2014

13. PLACE MAKING Council requested USJI’s assistance with identifying streets with Pedestrian potential Council requested USJI’s assistance with identifying streets with Pedestrian potential

14. PLACE MAKING Action Request (King’s Square):   Council continue their support to USJI in the development of performances in King’s Square and improve amenities when required (lighting)

15. PLACE MAKING Action Request (Prince William Street):   Maintain the historic nature of the streetscape using granite curbs, brick, trees, and planters   Undertake the refurbishment in noticeable chunks (several blocks at a time) to minimize business interruption

16. PLACE MAKING Action Request (Pedestrian Streets):   Identify Pedestrian Streets through the neighbourhood planning process

17. DEVELOPMENT Heritage value ~ 200,000 cruise ship passengers visit Saint John annually and marvel at our heritage ~ 200,000 cruise ship passengers visit Saint John annually and marvel at our heritage It is part of our brand and we need to embrace it It is part of our brand and we need to embrace it Heritage areas outperform other areas when they are properly invested in Heritage areas outperform other areas when they are properly invested in What’s old can be new again What’s old can be new again

18. DEVELOPMENT Infill opportunities abound ~ 36 acres of available land ~ 36 acres of available land 6.2 km of street frontage 6.2 km of street frontage Serviced by sidewalks, water, sewer, and transit Serviced by sidewalks, water, sewer, and transit Walking distance to amenities Walking distance to amenities In the heart of NB’s economic engine In the heart of NB’s economic engine Smart growth Build up and within instead of out Build up and within instead of out Tax base potential of $4.8 million (~ 7 times the value compared to suburban growth) Tax base potential of $4.8 million (~ 7 times the value compared to suburban growth)

19. DEVELOPMENT Successes for development include: Streamlined development processes – one project, one permit Streamlined development processes – one project, one permit Development incentives (infill grants, façade grants) Development incentives (infill grants, façade grants) Establishing TIF Establishing TIF Tax abatement programs Tax abatement programs Reviewing the Building Code to establish code equivalences for heritage assets Reviewing the Building Code to establish code equivalences for heritage assets

20. DEVELOPMENT Action Request (Heritage Value):   Council provide additional funding to the Heritage Development Board and expand the HDB grant program to target projects with commercial components

21. DEVELOPMENT Action Request (Infill Opportunities):   Council play a significant role incenting development to occur through multiple initiatives