1. Chapter 4 of Great Choice Fire Bullets, Then Cannonballs

2. http://www.youtube.com/watch?v=Y1Nxv0FU ux8 http://www.youtube.com/watch?v=Y1Nxv0FU ux8

6. PSA

8. -

15. John Carter Fiasco

23. Apple’s Rebirth

24. Steve Jobs’ Returns as CEO Steve Jobs first increased discipline Steve Jobs brought in world class supply chains expert, Tim Cook, and together they formed a perfect team of creativity and discipline. Cut perks, stopped funding the corporate sabbatical program Improved Operating Efficiency Lowered Overall Cost Structure Got people focused on work all day and all night

28. Is the Lucasfilm acquisition cannonball a bust or a good investment?