1. Optimizely Test Name - Results Month DD, YYYY URL.com Your Company Logo

2. Table of Contents Overview (3) Description and Hypothesis (xx) Test Objectives and Goals (xx) Results Overview (xx) Original vs. Winner (xx) All Variation Performance Results (xx) Next Steps (xx) Optimizely Support (xx)

3. Test Overview Test NamePage Type or URLStart DateEnd Date Test namePage type (e.g. Checkout) or URLDay, Month, Date, Year Hypothesis Enter your test hypothesis. For example: Changing the CTA language from “Next” to “Review Order” will make it clear users can see their order summaries before their cards are charged. This will improve order conversion. Variation NameVariation Description OriginalThis is the default content that currently appears on the page. Winner HighlightedVariation description Variation nameVariation description Variation nameVariation description Goals MeasuredNext Steps Goal number one Goal number two Individual or Department’s name - description of next step

4. Optimizely Executive Results Summary Test Description Test Dates and Duration Original Hypothesis Actual Result

5. Optimizely Test Objectives and Goals #Goal NameDescription 1 ConversionThis is measured by the percentage of visitors who reach the “Thank You” page (www.exampleURL.com/checkout/ThankYou).www.exampleURL.com/checkout/ThankYou 2 3 4 5 6 7 These are the success metrics that were measured for this test. They are listed in the order of importance.

6. Optimizely Variations The following slides show screenshots of the variations that were tested.

7. Optimizely Variation #1 Name (copy this slide as needed for additional variations) 1.Description of the change This is the description of the variation and how it differs from the original. Helpful Hints 1. Use a screen capture tool like Skitch (http://www.evernote.com/skitch) to take a screenshot of your variations from within the Optimizely editor or Preview window.http://www.evernote.com/skitch 2. Select “Previous Snapshot Area” to capture the EXACT same area. This will make it easier to notice small changes between variations when you switch between them in your document without any “jumping” of common elements. (If you’re running multiple monitors you may need to disable them for this feature to work correctly.) Helpful Hints 1. Use a screen capture tool like Skitch (http://www.evernote.com/skitch) to take a screenshot of your variations from within the Optimizely editor or Preview window.http://www.evernote.com/skitch 2. Select “Previous Snapshot Area” to capture the EXACT same area. This will make it easier to notice small changes between variations when you switch between them in your document without any “jumping” of common elements. (If you’re running multiple monitors you may need to disable them for this feature to work correctly.)

8. Optimizely Variation #2 Name (copy this slide as needed for additional variations) 1.Description of the change This is the description of the variation and how it differs from the original. Helpful Hints 1. Use a screen capture tool like Skitch (http://www.evernote.com/skitch) to take a screenshot of your variations from within the Optimizely editor or Preview window.http://www.evernote.com/skitch 2. Select “Previous Snapshot Area” to capture the EXACT same area. This will make it easier to notice small changes between variations when you switch between them in your document without any “jumping” of common elements. (If you’re running multiple monitors you may need to disable them for this feature to work correctly.) Helpful Hints 1. Use a screen capture tool like Skitch (http://www.evernote.com/skitch) to take a screenshot of your variations from within the Optimizely editor or Preview window.http://www.evernote.com/skitch 2. Select “Previous Snapshot Area” to capture the EXACT same area. This will make it easier to notice small changes between variations when you switch between them in your document without any “jumping” of common elements. (If you’re running multiple monitors you may need to disable them for this feature to work correctly.)

9. Results Overview Declared Winner: Variation Name [Primary Goal/Metric Name]: Variation x showed a ___ % lift over the next best performing variation and a ____% lift over the original. List other reasons why this is the declared winner here. Winner Screenshot

10. Original vs. Winner Original Variation Performance for key metric (conversion % etc.) Performance for other key metrics Screenshot Wining Variation Performance for key metric (conversion % etc.) Performance for other key metrics Screenshot

11. All Variation Performance Results Goal/Metric Name Examples

12. Next Steps ______ to by [date] Winner to be implemented by [date]

13. Optimizely Support from Optimizely Customer Support: Whether its a quick technical question about a specific feature or a question about billing, the customer support team is available via email or phone. support@optimizely.com (Silver, Gold and Platinum plans only) support@optimizely.com 1-877-464-2985 (Gold and Platinum plans only) Technical Account Manager: (Platinum plans only) Manages the majority of cases you’ve submitted and coordinates with other Optimizely team members to ensure timely issue resolution Reviews your experiment ideas and recommends how to best configure them in Optimizely Guides your internal developers (or external agencies) with creating custom code for sophisticated experiments or integrating with other systems Provides best practices to effectively manage the Optimizely platform [Enter your Technical Account Manager’s name] [Enter your Technical Account Manager’s email]Account Manager’s email] [Enter your Technical Account Manager’s phone] [Enter your Technical