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Visual Merchandising: Silent Selling Strategies An Educational Program for Small Business Owners Glenn Muske, Hong Yu, Mike Woods, and Huan Wang.

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Presentation on theme: "Visual Merchandising: Silent Selling Strategies An Educational Program for Small Business Owners Glenn Muske, Hong Yu, Mike Woods, and Huan Wang."— Presentation transcript:

1 Visual Merchandising: Silent Selling Strategies An Educational Program for Small Business Owners Glenn Muske, Hong Yu, Mike Woods, and Huan Wang

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3 Objectives Help small business owners: –Define visual merchandising What is it? Why is it important? –Analyze the elements involved in visual merchandising –Evaluate examples of good visual merchandising practices The GOAL – Impact the bottom line

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5 Creativity: The Magic Word in Visual Sales Mental flexibility Think options See the big-picture Skill in explaining and selling ideas Intellectual courage Unique low-cost options

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7 Visual Merchandising Defined Everything the customer sees, both exterior and interior, that creates a positive image of a business and results in attention, interest, desire, and action

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9 Visual Merchandising 1. Supports sales- “ the silent salesperson” 2. Supports retail strategies 3. Communicates with customers 4. Communicates image 5. Supports retailing trends

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11 The elements of visual merchandising Color Lighting Harmony –Balance –Proportion –Rhythm –Emphasis

12 Color Example

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14 Where visual merchandising is used? Exterior – Storefront, streets and city Interior –Displays –Point of Purchase –Fixtures, equipment & furnishings –Store Layout Signage Tradeshows and Fairs Product packaging and labels

15 Exterior

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19 Window Display

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21 Display

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23 Point of Purchase

24 Fixtures, Equipment & Furnishings

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26 Store Layout

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28 Signage - Exterior

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30 Tradeshows and Fairs

31 Product Packing and Labeling

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33 Visual Merchandising for Service Businesses

34 Summary Visual display increases sales! HOW? “Attractive displays attract and stimulate. This, in turn, creates desire and behavior – that of increased sales” Bell & Terrnus, 2002

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