1. City of Salem Transportation Department Public Opinion Survey Summary Report August 2007 Presented By Tim Hibbitts, Principal Davis, Hibbitts & Midghall, Inc. 203 SW Pine Street Portland, OR 97204 www.dhmresearch.com 203 SW Pine Street, Portland OR 97204 Phone (503) 220-0575

2. 2 August 2007City of Salem Department of Transportation Research Goals Quantify findings from focus group research Assess residents’ satisfaction with transportation services Determine support for transportation system improvements

3. 3 August 2007City of Salem Department of Transportation Research Methodology Focus groups and citywide telephone survey conducted in August 2007 400 randomly selected residents of Salem surveyed Survey margin of Error: +/- 2.94%

4. 4 August 2007City of Salem Department of Transportation Direction All in all, would you say that things in Salem are headed in the right direction, or are things pretty much off on the wrong track? (Q1)

5. 5 August 2007City of Salem Department of Transportation Biggest Community Problem Drugs15% Crime12% Roads/Sidewalks-General6% Traffic5% Illegal Immigrants4% Education/Schools3% Graffiti3% Over Development/Overcrowded3% Growth3% Transportation3% Bridges need improvement/New Bridges3% All other responses2% or less Nothing/None/Don’t know16%

6. 6 August 2007City of Salem Department of Transportation Satisfaction Levels Items Satisfied (Strongly/ Somewhat) Neither Dissatisfied (Somewhat/ Strongly) Mean Operation of traffic signals 79% (7%/72%) 7% 13% (11%/2%) 3.7 Signage and striping of streets 77% (6%/71%) 8% 12% (10%/2%) 3.7 Street lighting in your neighborhood 73% (10%/64%) 6% 20% (15%/5%) 3.6 Safe and convenient walking 69% (6%/63%) 7% 23% (20%/4%) 3.5 Well maintained bridges and overpasses 69% (5%/64%) 15% 12% (10%/2%) 3.6 Railroad noise 63% (8%/55%) 16% 14% (10%/4%) 3.6

7. 7 August 2007City of Salem Department of Transportation Satisfaction Levels (continued) Items Satisfied (Strongly/ Somewhat) Neither Dissatisfied (Somewhat/ Strongly) Mean Traffic speed in your neighborhood 59% (5%/54%) 6% 35% (25%/10%) 3.2 Condition of sidewalks 56% (4%/52%) 12% 31% (24%/7%) 3.2 Smoothness of streets 53% (3%/50%) 13% 33% (27%/7%) 3.2 Safe and convenient bicycling 44% (3%/41%) 13% 36% (29%/8%) 3.0 Traffic congestion 29% (1%/29%) 16% 54% (42%/12%) 2.6 Bridge capacity over Willamette River 25% (1%/24%) 10% 61% (39%/23%) 2.4

8. 8 August 2007City of Salem Department of Transportation Needed Improvements Service Top Box (Rating of 7, 6, 5 ) Mid- Point Bottom Box (Rating of 3, 2, 1 ) Mean Street repair such as paving and pothole patching 60% (19%/21%/21%) 18% 22% (12%/5%/6%) 4.8 Widening streets for more travel lanes 57% (18%/17%/23%) 11% 31% (14%/8%/10%) 4.5 City bridge repair 52% (23%/10%/20%) 16% 28% (14%/8%/7%) 4.6 Bicycle lanes and signs 49% (15%/12%22%) 12% 38% (15%/11%/12%) 4.2 Sidewalk repair 48% (15%/12%21%) 16% 35% (16%/11%/8%) 4.3 Pedestrian crossings 48% (12%/12%/24%) 15% 36% (17%/10%/10%) 4.2

9. 9 August 2007City of Salem Department of Transportation Needed Improvements (continued) Service Top Box (Rating of 7, 6, 5 ) Mid- Point Bottom Box (Rating of 3, 2, 1 ) Mean Bicycle and pedestrian trails 47% (16%/14%/17%) 14% 37% (15%/11%/11%) 4.2 Street lighting 42% (12%/9%/21%) 15% 43% (16%/15%/12%) 3.9 Traffic signals 37% (8%/10%/20%) 17% 45% (18%/13%/15%) 3.8 Signage and striping of streets 30% (8%/9%/13%) 18% 52% (23%/17%/13%) 3.6 Adding new streets 28% (7%/8%/13%) 13% 56% (15%/16%/26%) 3.2

10. 10 August 2007City of Salem Department of Transportation Needed Improvements Importance Service Combined First Important Second Important Street repair such as paving and pothole patching 43%23%21% Widening streets for more travel lanes 33%19%14% City bridge repair 27%16%11% Bicycle and pedestrian trails 19%11%8% Sidewalk repair 17%8%10% Street lighting 15%5%10% Bicycle lanes and signs 14%5%9% Pedestrian crossings 13%5%7% Traffic signals 9%3%6% Adding new streets 7%5%3% Signage and striping of streets 4%2%3%

11. 11 August 2007City of Salem Department of Transportation Observations & Conclusions— Focus Groups & Survey No single transportation service/issue is of the biggest concern Least satisfied with traffic congestion and bridge capacity over the Willamette River Priorities for improvements are  Repairing roadways, bridges, and sidewalks  Increasing bridge capacity  Alleviating congestion with an emphasis on widening streets rather than adding new ones  Improving pedestrian safety through sidewalk repair, dedicated bicycle lanes, etc. Limited association with “transportation services” Sense of urgency low