2.  The premium detergent market is pegged at Rs. 900 Cr.  Growing at 12 % - A.C Nielson  Key Players : HUL’s Surf Excel, Rin, Wheel P & G’s – Ariel, Tide Source: Hindu Sep 2008

3. Source: MAP 2008 Period: Jan - Sep 08 All Spends in Crs

4. Source: MAP 2008 Period: Jan - Sep 08 All Spends in Lakhs

6. Washing Powder Super Premium Surf Excel ArielPopularTideRin Lower Price WheelNirmaFenaGhadi

8. Gujrat based Karsanbhai Patel An independent detergent Attractive package at an affordable price Its price-based strategies have already spawned case studies in business schools across the world

9.  It’s the third largest detergent player selling after HUL & P&G  Nirma rules in lower price segment  Its market share has grown from 38% to 43% over the past years  It believed in the power of positive word of mouth from satisfied users of our products

10. Value for money Market Creation Backward Integration Marketing and distribution

11. NIRMA Consumer Products Industrial Products

12.  Soaps  Detergents  Edible Salt  Scouring Products

13.  LAB ( Linear Alkyl Benzene )  AOS ( Alfa Olefin Sulfonate )  Sulfuric Acid  Glycerin  Soda Ash  Pure salt  Vacuum Evaporated Iodized Salt  SSP ( Single Super Phosphate )  Sodium Silicate

14.  Nirma Bath Soap  Nirma Lime Fresh Soap  Nima Rose  Nima Sandal  Nirma Beauty Soap

15.  Nirma Washing Powder  Nirma Detergent Cake  Nirma Popular Detergent Powder  Nirma Clean Dish Wash Bar  Nirma Bartan Bar  Super Nirma Detergent Cake  Nirma Popular Detergent Cake

19.  Creative & Media Agency - Purnima Advertising  Latest Agency - Taproot

20. Source: TAM Period: Jan – Dec 08

21.  Wheel – Lemon fragrance in clothes  Ghadi – “Pehle Isstemal karey phir vishwas karey”

22.  To reiterate the softer, mood uplifting emotions that Brand Nirma has always stood for since it was launched  To contemporize and refresh the core of the brand without eroding its basic essence of simplicity, sincerity and joyful upliftment

23.  Female 25 +  SEC B, C  Housewifes  Market:  Gujarat, Rajasthan, Uttar Pradesh, Madhya Pradesh, Chattisgarh and Jharkhand

24.  Theme – Mood up liftment  Tag Line – Kapde Bolenge Mithaas Gholenge

26.  Mood up liftment (Theme for the day)  Contest  1 lucky winner a day  Nirma gift hampers

27. “NIRMA MAA”

28.  Nirma sponsors Navratri  Best dressed girl is winner Presents Navratri 2009

29.  Previous day winners photograph would be published  Navratri winners of different locations get recognition across cities

30.  Winners of nine days play together for grand finale  Winner gets Nirma gift hamper

32.  Amritprabha Bafna  Vivek Jain  Suhila Shetty  Shubhangani Shukla