3. Social Media explained It’s a piece of cake

4. I like cake This is where I eat cake Here I am eating cake

5. Here’s a cake recipe Here’s a vintage picture of my cake Now listening to “Cakes”

6. I’m eating #cake My skills include cake eating I’m a Google employee who eats cake

8. Who Tweets?

9. Who is Tweeting in the local area?

11. Do other schools Tweet?

12. What do they Tweet?

14. How could it work? Staff members would email me with TWEET in the subject line I would keep in constant contact with staff and key info holders A Twitter feed on the front page of our website so everyone can follow along

15. Advantages for business – and us! Create a drip-feed of positivity Create brand awareness Get other people to do your advertising for you – ‘likes’ Viral advertising Maintain visibility – don’t sink without a trace Cheap way to reach millions Instant – react quickly and spontaneously – careful now! Can create a more personal relationship with the customer Quickly and cheaply monitor impact of advertising campaigns

16. Chaplaincy events and news Adult education courses School news Parents evening updates Coursework deadlines Exam dates Head’s ‘open door’ days Parents groups Immersion days Speakers/workshops/talks INSET sessions What’s on the menu for lunch Snow days/cancellations Exam results Attendance figures Links to our website Fundraising Seeking Business Partners Invitation to Friday Mass Job vacancies Governor’s Meetings School exhibitions, plays, performances Alumni news Transition events Awards i.e. Fairtrade, Arts Mark Sporting achievements Letting opportunities Head’s letter