1. MARKETING MIX STRATEGIES OF BAKE PARLOR PASTA PRODUCTS
PRESENTED TO
DURIA HASAN
PRESENTED BY TAQDEES TAHIR
FURQAN MEKKI

2. INTRODUCTION TO COMPANY
Rasul Group of industries inaugurated by Mian Ghulam Hasan in 1926.
The brand name of Rasul Group of industries is BAKE PARLOR.
The company has 3 factories at Karachi
Kolson and Crispo are the main competitors.

3. INTRODUCTION OF PRODUCT
Italy is called as the home of Pasta products
Pasta products -Easy to cook Fun to eat
Pasta products includes Macaroni, Spaghettis, Noodles and Lasagne
Pasta product contribute 80% of sales.

4. MARKETING OBJECTIVES
To able to capture the essence of success as a Global company.
To be the first choice of every customer
To focus on unique selling proposition
To provide convenience

5. SEGMENTATION
Psychographics
Demographic
Behavior
Geographic

6. TARGET MARKET Income Class A and B House wives, teenagers Urban Areas
People like to eat foreign foodstuff

7. MARKETING MIX STRATEGIES

8. PRODUCT
Their product strategy is to provide convenience and variety to customer by offering different sizes and style .

9. Spaghetti Box
Fancy Spaghetti
Real Egg Noodles
Lasagna
Long Macaroni Box
Macaroni Box
Fancy Macaroni (Big Elbow)
Fancy Macaroni (Longer)
Fancy Macaroni (Ring)
Fancy Macaroni (Screw)
Fancy Macaroni (Werm)
Fancy Macaroni (Shell)

10. MARKET GROWTH MATRIX MARKET SHARE HIGH LOW Star SPAGHETTI ? MACARONI
MARKET GROWTH RATE
Star
SPAGHETTI ?
MACARONI
Cash Cow
VERMICELLI
Dogs
LASAGNE

11. PRICE
Bake parlor adopted the Going Rate Pricing Strategy to compete with their competitors.
They also keep revising prices according to economic conditions.

12. PLACE To cover the market forcefully and efficiently
The company has its own transport system
The company has engaged the services of around four hundred (400) well-established distributors from all over country

13. PROMOTION The company has developed its own marketing team
Advertising --both to sell and to created awareness of its products in the market
They use different promotional modes that are:
·        Magazines
·        Newspapers
·        Billboards
·        TV Advertisements
·        Cooking shows
·        Stalls in Exhibitions

14. CONCLUSION