1. Copyright 2008, Diana Endicott – For Limited Distribution Meat Marketing Diana Endicott Good Natured Family Farms Founder and Director SARE 20th Anniversary March 25-27, 2008 Kansa City, Mo

2. Copyright 2008, Diana Endicott – For Limited Distribution Consider this: 4 beef packers control 84% of the market 4 pork packers control 66% of the pork market Top 4 poultry companies process 59% of the broilers Top 4 companies process 56% of the turkey market

3. Copyright 2008, Diana Endicott – For Limited Distribution

4. K.C. 95% Located in Kansas & Missouri Majority within 200 Mile Radius Within 7-hour drive

5. Copyright 2008, Diana Endicott – For Limited Distribution USDA definition of Natural: Minimally processed no artificial ingredients or preservatives. The McKay Family Mindenmines, MO

6. Copyright 2008, Diana Endicott – For Limited Distribution Maddick Family Lathrop, MO

7. Copyright 2008, Diana Endicott – For Limited Distribution Frank Reese Good Shepherd Turkey Ranch

8. Copyright 2008, Diana Endicott – For Limited Distribution The Neuner Family Ozark Mountain Coop

9. Copyright 2008, Diana Endicott – For Limited Distribution

10. Employ 10 people Process 1.5 Million Lbs of beef per year Dry-Aging Reduces Ecoli 0157:H7 Uniontown, KS.

11. Copyright 2008, Diana Endicott – For Limited Distribution First Multi-Species Processing Plant USDA Federal Inspected

12. Copyright 2008, Diana Endicott – For Limited Distribution Nebraska Turkey Growers Processing Plant 10,000 Bird Minimum Sell Approximately 500 birds Good Shepard Turkey Ranch – Frank Reese coordinates area ranchers to raise turkeys

13. Copyright 2008, Diana Endicott – For Limited Distribution Ozark Mountain Pork Cooperative Own & Operate their own processing plant in Mountain View, Missouri

14. Copyright 2008, Diana Endicott – For Limited Distribution New-Grass Bison Coop Krehbiels Processing Plant in McPherson, KS USDA Inspected Sold Frozen In Stores

15. Copyright 2008, Diana Endicott – For Limited Distribution Good Natured Family Farms Alliance All Natural Beef Coop Heritage Turkeys Good Shepard Turkey Ranch Free Range Chicken Fulton Community & Campo Lindo Farms Ozark Mountain Pork Cooperative New Grass Bison Coop GNFF Uniontown, KS GNFF Uniontown, KS / Campo Lindo Lathrop, MO OMPC Mountain View, MO / Meadow Brook Farms Krehbiels McPherson, KS Nebraska Turkey Growers Gibbon, NE / Krehbiels McPherson, KS Good Natured Family Farms Alliance

16. Copyright 2008, Diana Endicott – For Limited Distribution Mad Cow Bird Flu Salmonella A California meat company on Sunday issued the largest beef recall in history, 143 million pounds, some of which was used in school lunch programs, Department of Agriculture officials announced.

17. Copyright 2008, Diana Endicott – For Limited Distribution USDA based ISO 9000 program Verify Label Special Claims Source Verification

18. Copyright 2008, Diana Endicott – For Limited Distribution Ear Tag Number Package Identification

19. Copyright 2008, Diana Endicott – For Limited Distribution source: Aninal Compassionate – Whole Foods. No antibiotics — ever No animal byproducts in feed No gestation crates Sows provided freedom of movement in farrowing (birthing) pens Bedding required to satisfy natural rooting instincts

20. Copyright 2008, Diana Endicott – For Limited Distribution

25. Loyal Non-Loyal % Sales Contribution % Sales Contribution % Customer Count % Customer Count % Profit Count % Profit Count

26. Copyright 2008, Diana Endicott – For Limited Distribution Database mining

27. Copyright 2008, Diana Endicott – For Limited Distribution Scale: 1 to 5; 5 Most Effective 4.03 Preferred Customer Card Preferred Customer Card In-Store Demos & Sampling In-Store Demos & Sampling 4.02

28. Copyright 2008, Diana Endicott – For Limited Distribution Promoting Locally Grown

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33. Gary & Marilyn Edelman Good Natured Family Farms Beef Producers

34. Copyright 2008, Diana Endicott – For Limited Distribution The Rice Family

35. Copyright 2008, Diana Endicott – For Limited Distribution

40. Hen House Markets’ Staff Members Participate in Walk Presenting Awards

41. Copyright 2008, Diana Endicott – For Limited Distribution

43. Frank Marciniak Café des Amis Colby Garrelts bluestem Mark Juhnke Grand St. Cafe Sean P. Price Lidia’s Kansas City

44. Copyright 2008, Diana Endicott – For Limited Distribution

46. Diana Endicott Email: allnatural@ckt.netallnatural@ckt.net Phone: (620)939-4933 1976 55 th St. Bronson, KS 66716