2. Promotional Collateral for every 10 cases of product booked Three 36” x 24” Posters Three 8.5” x 11” Counter Signs One 5” x 5” Window Cling 500 “I’m a Fan” Stickers Posters Counter Cards Window ClingSticker

3. Promotional Collateral for every 10 cases of product booked One - Promotion Guide Includes a CD and booklet filled with: –Menu Applications –Ideas for your cafeteria –Foodservice promotions

4. Promotional Collateral for every 30 cases of product booked Bonus Item Larger-than-life point-of- sale Standee –Students can pose with a giant Big Daddy’s pizza slice and post their pics on FACEBOOK® 36” wide x 60” high

5. Limited Time Offer Bonus Marketing Points Earn one bonus marketing point for every case of Big Daddy’s or Minh featured products purchased during the promotional period of August 1 through October 31, 2009 Earn two bonus points for every case of Tony’s Filled Breadsticks purchased during promotional period Earn four bonus points for every case of Red Baron 7” Solo Pizza purchased during promotional period Use Marketing Points for –Branded Concepts merchandise –Best Buy gift cards

6. Big Daddy’s Pre-Cut 16” Rolled Edge Harvest Pizza #78944 Cheese #78945 Pepperoni GFS #785600 Cheese #785610 Pepperoni 10 precision-cut slices per pizza reduces labor while providing more accurate nutritional values Maximum pan efficiency with 17 servings / pan (70% increase) CN label - 2 oz. meat/meat alternate & 3 grains/bread serving 7g of whole grain per serving Topped with 100% mozzarella cheese Do you have labor constraints or issues cutting the pizzas? What do you normally use your Branded Concepts Points to purchase? Are you looking to add a restaurant quality pizza to your menu?

7. Big Daddy’s Pre-Cut 16” Rolled Edge Harvest Pizza #78944 Cheese #78945 Pepperoni GFS #785600 Cheese #785610 Pepperoni 17 servings/pan 15 servings/pan 16 servings/pan

8. Minh Asian2Go 3 oz. Pork Egg Roll Nutritionally Enhanced – Leaner Pork #69338GFS #454215 Made with lean pork, carrots, celery, cabbage, mild onions, oriental spices and hand rolled 3x in traditional wrapper Now with 25% less total fat 3oz. egg roll = 1 bread / 1 meat Branded sleeves are included in the case Does pork pose an issue on your school menus? What egg roll or Asian item are you currently using? There is a trend towards more international items on school menus, do you see that as well?

9. Minh Asian2Go 3 oz. Chicken Egg Roll #69558GFS #717690 Chicken can be a stand-in for students who don’t eat pork Less than 35% calories from fat, less than 10% saturated fat Made with lean chicken, carrots, celery. cabbage, mild onions and oriental spices and hand rolled 3x in traditional wrapper 3oz. egg roll = 1 bread / 1 meat Branded sleeves are included Does pork pose an issue on your school menus? What egg roll or Asian item are you currently using? There is a trend towards more international items on school menus, do you see that as well?

10. Limited Time Offer Bonus Points on SchwansBrandedConcepts.com Red Baron Solo 7” Pizza 4 points per case Tony’s Cinnamon Cream Cheese Filled Breadsticks 2 points per case

11. Red Baron Solo 7” Pizza #73162 Cheese #73163 Pepperoni GFS #131270 Cheese#131280 Pepperoni A single-serving, rising crust, scratch- quality aroma pizza with great appearance and taste 100% real Mozzarella cheese CN label = 2 meat / 5 bread 5 whole pepperoni per pizza Branded boxes in master case Are you looking to increase your ala- carte pizza sales? Are you looking to reduce line time with more grab-and-go items? Does packaging and marketing affect your students purchasing decisions?

12. Tony’s Filled Breadsticks #73337 Cinnamon Cream Cheese Filled GFS # 942030 Handheld, 3oz. serving with Tony’s branded sleeves in master case 8” Sweet Filled Stick: –Sweet, cream cheese filling –CN Label:.5 meat / 2 bread –Great for grab-and-go breakfast or in class room feeding Is breakfast a challenge or are you looking to increase your participation? Are you looking to reduce line time with more grab-and-go items? Does packaging and marketing affect your students purchasing decisions?

13. Nutritionals

14. Social Marketing Big Daddy’s Fan Page on FACEBOOK® Students can become of fan of Big Daddy’s online See who else is a fan Send emails to other fans Post Big Daddy’s product-related messages and stories Upload Big Daddy’s product-related photos, videos, and music Receive the latest news and updates from the Big Daddy’s brand

15. New Website