1. CDAE 254 - Class 13 Oct. 9 Last class: Result of Quiz 3 4. Market demand and elasticities Today: 4. Market demand and elasticities Next class: 4.Market demand and elasticities 5. Production Quiz 4 (Chapter 4) Important dates: Midterm exam: Tuesday, Oct. 16

2. Problem set 4 This problem set will not be collected and answer key will be posted in the website before the midterm exam. Six problems: 4.1., 4.2., 4.4., 4.6., 4.7., and 4.8

3. 4. Market demand and elasticity 4.1. Market demand curves 4.2. A general definition of elasticity 4.3. Price elasticity of demand 4.4. Income elasticity of demand 4.5. Cross-price elasticity of demand 4.6. Empirical studies of demand 4.7. Applications

4. 4.3. Price elasticity of demand (1) What is price elasticity of demand? --Definition: The percentage change in the quantity demanded of a good in response to a 1 percent change in its price. -- Mathematical definition:

5. Class Exercise (Thursday, Oct. 4) 1. Mr. Smith’s demand for hair cut decreased from 10 times per year to 8 times per year when the price increased from $15 to $18, what is his demand elasticity of price for hair cut? 2. For demand function Q = 28 - 2P, what is demand elasticity of price when P = 8?

6. 4.3. Price elasticity of demand (2) Factors that affect price elasticity of demand: --Possibility of substitution -- Time of adjustment …… (3) Range of price elasticity of demand: < -1 elastic (e.g., -2) = -1unit elastic > -1inelastic (e.g., -0.5)

7. 4.3. Price elasticity of demand (4) How to calculate price elasticity of demand? (a) When we have two observations on Q and P: e.g., Q decreased from 100 to 80 when P increased from $10 to $11 per unit, what is the price elasticity of demand?

8. 4.3. Price elasticity of demand (4) How to calculate price elasticity of demand? (b) When we have a demand function: e.g., P = 50 - 0.5 Q or Q = 100 - 2 P when P = 40, Q = 20, e Q,P = -4 when P = 25, Q = 50, e Q,P = -1 when P = 10, Q = 80, e Q,P = -0.25 Conclusion: Price elasticity of demand changes from one point to another point on the same demand curve.

9. 4.3. Price elasticity of demand (5) Relation between TR and price elasticity (a) TR and market share (b) Relation between market share and e Q,P Elastic: Inelastic: Unit elastic:

10. 4.3. Price elasticity of demand (5) Relation between TR and price elasticity (a) TR and market share (b) Relation between market share or TR and e Q, P -- How to calculate market share of each company? -- When the demand is elastic (e.g., e Q, P = -2): ↑ P  TR = P*Q ↓ P  TR = P*Q -- When the demand is inelastic (e.g., e Q, P = -0.6): ↑ P  TR = P*Q ↓ P  TR = P*Q -- When the demand is unit elastic (i.e., e Q, P = -1):

11. Take-home exercise (Thursday, Oct. 4) When the price of U.S. cigarettes increased from 20 to 24 in the Chinese market, the demand for U.S. cigarettes decreased from 100 to 90 units. (a) What is the price elasticity of demand for U.S. cigarettes in China? (b) If the U.S. wants to increase its market share in the Chinese cigarette market, should the U.S. cigarette price in China be increased or decreased?

12. 4.4. Income elasticity of demand (1) What is income elasticity of demand? The percentage change in the quantity demanded of a good (Q) in response to a 1% change in income.

13. 4.4. Income elasticity of demand (2) Range of income elasticity of demand: < 0 inferior good < 1 inelastic = 1unit elastic > 1elastic (3) An example: When the average monthly income increased from $2000 to $2200, printer demand increased from 100 to 125. What is the income elasticity of demand for printer?

14. 4.4. Income elasticity of demand (4) Another example: Q = 200 + 0.005 I - 0.02 P where Q = demand for computer I = average income P = average price What is the income elasticity of demand when the average income is $30,000 and the average computer price is $1,500?

15. 4.6. Cross-price elasticity of demand (1) Definition: The percentage change in the quantity demanded of a good (Q) in response to a 1% change in the price of another good.

16. 4.6. Cross-price elasticity of demand (2) How to calculate cross-price elasticities? (1) When we have two observations: e.g., the demand for pork increased from 100 to 110 when the price of beef increased from 3 to 3.6, what is the elasticity of pork demand with respect to beef price? (2) When we have a demand function: e.g., Q pork = 40 - 2 P pork + 0.5 P beef What is the elasticity of pork demand with respect to beef price when the pork price is 4 and beef price is 6?

17. Class Exercise (Tuesday, Oct. 9) For demand function Qc = 300 – 0.3Pc – 0.1Pp + 0.05 I, where Qc is the demand for laptop computers in a market, Pc is the average price of laptop computers, Pp is the average price of printers and I is the average income. If we know the average laptop computer price is $800, the average printer price is $100 and the average income is $20,000, calculate: (1) the income elasticity of demand for laptop computers: (2) the own-price elasticity of demand for laptop computers: (3) the cross-price elasticity of demand for laptop computers with respect to the average price of printers.

18. 4.7. Empirical studies of demand (1) Examples of estimated demand elasticities (2) Estimation of demand functions (regression analysis) (3) How to estimate demand elasticity from demand equation? (4) Elasticity matrix (e.g., demand for animal products in urban China)

19. Demand elasticities in urban China