1. JANUARYFEBRUARYMARCHAPRIL Bud Light ULTRA Budweiser Select 55Budweiser Stella Artois Shock Top Red Baron Pizza Super Bowl Tyson Hot Prepared Wings Doritos Super Bowl Bud Light New Product Introduction Red Baron Pizza March Hoops Tyson Wings March Hoops Snyder’s Pretzels March Hoops Tostitos Cinco de Mayo ULTRA Resolutions Baked Lays-Rold Gold Pretzels ULTRA Beringer Wine ULTRA Beringer Wine Budweiser Big Game Johnsonville Brats Budweiser Racing Select 55 Snyder’s Pretzels Program MLB Opening Day Johnsonville/Kingsford Stella Valentine’s Day Chocolate Program Stella Free Chalice MIR Program Stella Cannes Film Festival Shock Top Snyder’s Flavored Pieces Shock Top Lemons & Fresh Fruits Supermarket Priority Calendar – TRI 1

2. MAYJUNEJULYAUGUST Bud Light Bud Light/Lime Bud Light Lime ULTRA Budweiser Stella Artois Best Of BelgiumShock Top Supermarket Priority Calendar – TRI 2 Ruffles Memorial Day Program (5/7-6/10 Doritos July 4 th Program (6/11-7/15) Doritos's July 4 th Program (6/11-7/15) Tostitos Program (7/16-8/19) Fresh Lime and Fruit Program Patio Furniture Program Grilled Chicken Program ULTRA Rold Gold Program (5/7-6/10) ULTRA Watermelon Program (6/11-7/15) ULTRA Water Program (7/9-8/12) Budweiser Johnsonville/Kingsford Memorial Day Program (4/15-6/3) Shock Top Cannes Gourmet Popcorn Program (4/1-5/30) Summers End Lobster and Wine Program (8/1-9/30) Build A Case Program (7/15-9/3) Budweiser Johnsonville/Kingsford Program (8/20-9/30) Budweiser Johnsonville Program (6/18-7/15) Best Of Belgium & M6 M6 Celebrate Belgian Beers (5/28-7/15) Build A Case Program (7/15-9/3) Summer Oranges

3. SEPTEMBEROCTOBERNOVEMBERDECEMBER Bud Light ULTRA Select 55 Shock TopULTRA Budweiser Supermarket Priority Calendar – TRI 3 Stella ArtoisBeck'sStella Artois Celebrate With Belgian Beers Doritos's NFL Kick Off ULTRA Beringer Wine Program Doritos ProgramTostitos Program Wine MIR Budweiser Holiday Turkey/Hams Fall Pumpkin Program Johnsonville Brats Wine MIR Belgian Beer MIR (11/19-12/31) Build A Case Program ULTRA Beringer Wine Program Shock Top Fall Pumpkin Program Budweiser Holiday Turkey/Hams Celebrate With Belgian Beers Belgian Beer MIR (11/19-12/31) Mission 6

4. JANUARYFEBRUARYMARCHAPRIL MAYJUNEJULYAUGUST SEPTEMBEROCTOBERNOVEMBERDECEMBER Supermarket - Beer & Food Pairing Priority Calendar Select 55 Seafood/Chicken Location: Meat/Seafood Dept ULTRA Fruit – Fresh Produce Location: Fresh Fruit & Produce Dept ULTRA Seafood /Chicken Location: Meat, Seafood Dept. Bacardi Silver - Fresh Fruit Location: Fresh Fruit & Produce Dept Bud Light Lime Fresh Fruits / Produce Location: Produce Dept. ULTRA Fruit - Fresh Fruit Location: Fresh Fruit & Produce Dept Bud Light Lime Meat, Pork, Chicken, Seafood Location: Meat Landshark Seafood, Salsa, Tortilla Chips, Taco Shells, Produce, Guacamole, Limes, Cheeses, Avocados Location: Seafood Dept, Perimeter Aisle, High Traffic, Produce Dept. Select 55 Meat, Pork, Chicken, Seafood Location: Meat Dept, Perimeter Aisle ULTRA Fresh Fruit and Produce Location: Seafood Dept, Perimeter Aisle, Landshark Meat, Chicken, Pork, Seafood Location: Meat Dept, Perimeter Aisle Bud Light Lime Fresh Fruits & Produce Location: Seafood Dept, Perimeter Aisle, Bud Light Lime Meat, Chicken, Pork, Seafood Location: Fresh Fruit & Produce Dept. Select 55 Fresh Produce, Fruits, Vegetables, Nuts Location: Meat Dept Select 55 Seafood, Meat, Chicken, Pork, Sauces and Seasonings Location: Meat Dept.. Landshark – Shrimp, Seafood, Seasoning, Spices or Sauces Location: Meat Dept Bud Light Lime Seafood, Salsa, Tortilla Chips, Taco Shells, Produce, Guacamole, Limes, Cheeses, Avocados Location: Seafood Dept, Perimeter Aisle, High Traffic, Produce Dept Shock Top Fall Fruits, Vegetables, Nuts, Nutmeg, Produce, Fire Logs, Fire Starter Logs, Breads or Fall Baking Items including Pieces, Pie Crust or Pie Filling Winter Warmth Location: Produce, Perimeter Aisles, Seasonal Aisles. Select 55 Steak, Seafood,, Sauces, Spices, Seasonings Location: Perimeter Aisles, Seasonal Aisles Landshark Fresh or Frozen Pizza Location: Perimeter Aisle

5. JANUARYFEBRUARYMARCHAPRIL MAYJUNEJULYAUGUST SEPTEMBEROCTOBERNOVEMBERDECEMBER Supermarket – M6 Rack Rotation Calendar 6 Pack Rack Rotation Feature Brands Stella Artois Hoegaarden or Leffe Save $2.00 instantly with the combined purchase of two different 6-Packs of the following brands: Stella Artois, Hoegaarden or Leffe Rack Placement Must Be Incremental Locations 6 Pack Rack Rotation Feature Brands Shock Top & Becks Save $2.00 instantly on the purchase of one bottle of Holiday Cream Liquer with the purchase of one Becks or Shocktop 6-Pack or larger. Rack Placement Must Be Incremental Locations 6 Pack Rack Rotation Feature Brands Stella Artois Hoegaarden or Leffe Save $3.00 on steak or seafood purchase with purchase of two different 6-Packs of the following brands: Stella Artois, Hoegaarden or Leffe. Rack Placement Must Be Incremental Location 6 Pack Rack Rotation Feature Brands Stella Artois Hoegaarden or Leffe Save $3.00 on steak or seafood purchase with purchase of two different 6-Packs of the following brands: Stella Artois, Hoegaarden or Leffe. Rack Placement Must Be Incremental Location 6 Pack Rack Rotation Feature Brands Stella Artois Hoegaarden or Leffe Save $3.00 on steak or seafood purchase with purchase of two different 6-Packs of the following brands: Stella Artois, Hoegaarden or Leffe. Rack Placement Must Be Incremental Location 6 Pack Rack Rotation Feature Brands Beck’s Hoegaarden or Leffe Save $2.00 instantly on the purchase of two different 6- Packs of the following brands: Becks, Hoegaarden or Leffe Rack Placement Must Be Incremental Location 6 Pack Rack Rotation Feature Brands Shock Top Save $2.00 instantly on the purchase of two (2) Shock Top 6- Packs Rack Placement Must Be Incremental Location 6 Pack Rack Rotation Feature Brands Stella Artois Hoegaarden or Leffe Save $3.00 instantly on bottle of Gourmet Cheeses, Crackers, Dips, Dip Mixes, Spreads, Breads and Deli Meats with the purchase of two different 6- Packs of the following brands: Stella Artois, Hoegaarden or Leffe Rack Placement Must Be Incremental Location 6 Pack Rack Rotation Feature Brands Stella Artois Hoegaarden or Leffe Save $3.00 off the purchase of a bottle of wine with the purchase of two different 6-Packs of the following brands: Stella Artois, Hoegaarden or Leffe Rack Placement Must Be Incremental Location 6 Pack Rack Rotation Feature Brands Shock Top Save $2.00 instantly on the purchase of two (2) Shock Top 6- Packs Rack Placement Must Be Incremental Location 6 Pack Rack Rotation Feature Brands Shock Top Save $3.00 instantly on the purchase of fresh oranges, limes. Lemons and other fresh fruits with the purchase of two (2) Shock Top 6-Packs Rack Placement Must Be Incremental Location 6 Pack Rack Rotation Feature Brands Shock Top Save $2.00 instantly on the purchase of two (2) Shock Top 6- Packs Rack Placement Must Be Incremental Location

6. JANUARYFEBRUARYMARCHAPRIL MAYJUNEJULYAUGUST SEPTEMBEROCTOBERNOVEMBERDECEMBER Supermarket Priority Calendar – Value Brands Busch /Busch Light Cold Hard Facts Water/Ice/Cooler/Salty Snacks MIR Natural Light Water/Ice/Cooler/Salty Snacks MIR Natural Light White Castle IRC Natural Light Water/Ice/Cooler/Salty Snacks MIR Busch /Busch Light Cold Hard Facts Water/Ice/Cooler/Salty Snacks MIR Natural Light Water/Ice/Cooler/Salty Snacks MIR Busch /Busch Light Cold Hard Facts Water/Ice/Cooler/Salty Snacks MIR Natural Light Water/Ice/Cooler/Salty Snacks MIR Busch /Busch Light Cold Hard Facts Water/Ice/Cooler/Salty Snacks MIR Natural Light Water/Ice/Cooler/Salty Snacks MIR Busch /Busch Light Cold Hard Facts Water/Ice/Cooler/Salty Snacks MIR Natural Light Water/Ice/Cooler/Salty Snacks MIR Busch /Busch Light Cold Hard Facts Water/Ice/Cooler/Salty Snacks MIR Natural Light Water/Ice/Cooler/Salty Snacks MIR Busch /Busch Light Cold Hard Facts Water/Ice/Cooler/Salty Snacks MIR Natural Light Water/Ice/Cooler/Salty Snacks MIR Busch /Busch Light Cold Hard Facts Old Wisconsin Meat Snacks IRC Natural Old Wisconsin Meat Snacks IRC Programs Coupons To Force Ship To Wholesaler –Based On KAM Sell In Confirmations In Targeted States For Approved Retailers –No Cost To Region or KAM Budgets Programs Available In Select States Only: Busch States: CA-FL-IL-LA-MI-MS-NY-OR-VA-WA Busch Light States: AL-GA-IA-KY-MO-NC-NE-OH-SC-TN-WI Natural Light States: AL-AZ-CA-FL-KY-GA-MI-MO-NC-NY-OH-SC-TN-WI

7. Supermarket Priority Calendar – Value Brands Busch – Busch Light Natural Water/Ice/Cooler/Salty Snacks MIR Busch BP MIR - Save Up To $8.00: CA-FL-IL-MI-MS-OR-WA Busch NBP MIR - Save Up To $4.00: NY-VA Busch BP LA MIR - Save Up To $4.00 Busch Light BP MIR - Save Up To $10.00: IA-GA-NE-OH-SC-TN-WI Busch Light NBP MIR - Save Up To $4.00 AL-KY-MO-NC * Busch – Busch Light Programs Only Available In States As Detailed At Bottom Of Page In Yellow Bar Water/Ice/Cooler/Salty Snacks MIR Busch BP MIR - Save Up To $8.00: CA-FL-IL-MI-MS-OR-WA Busch NBP MIR - Save Up To $4.00: NY-VA Busch BP LA MIR - Save Up To $4.00 Busch Light BP MIR - Save Up To $10.00: IA-GA-NE-OH-SC-TN-WI Busch Light NBP MIR - Save Up To $4.00 AL-KY-MO-NC * Busch – Busch Light Programs Only Available In States As Detailed At Bottom Of Page In Yellow Bar Busch /Busch Light Cold Hard Facts Brand Initiatives True Blue Work Reward – Proud Supporter Of American Worker Busch Classic Can – Classic Rock Promotion Order Via Trimester Order Window Busch /Busch Light Cold Hard Facts Brand Initiatives True Blue Work Reward – Proud Supporter Of American Worker Busch Classic Can – Classic Rock Promotion Order Via Trimester Order Window 1970s Busch Bavarian Classic Can Primary & Secondary Order These Programs Via Trimester Water/Ice/Cooler/Salty Snacks MIR BP MIR - Save Up To $8.00: AZ-CA-FL-GA-MI-OH-SC-TN-WI NBP MIR – Save Up To $4.00 AL-KY-MO-NC-NY* * Natural Programs Only Available In States As Detailed At Bottom Of Page In Yellow Bar Water/Ice/Cooler/Salty Snacks MIR BP MIR - Save Up To $8.00: AZ-CA-FL-GA-MI-OH-SC-TN-WI NBP MIR – Save Up To $4.00 AL-KY-MO-NC-NY* * Natural Programs Only Available In States As Detailed At Bottom Of Page In Yellow Bar Busch /Busch Light Cold Hard Facts Programs Coupons To Force Ship To Wholesaler –Based On KAM Sell In Confirmations In Targeted States For Approved Retailers –No Cost To Region or KAM Budgets Programs Coupons To Force Ship To Wholesaler –Based On KAM Sell In Confirmations In Targeted States For Approved Retailers –No Cost To Region or KAM Budgets All Programs Available In Select States Only: Busch States: CA-FL-IL-LA-MI-MS-NY-OR-VA-WA Busch Light States: AL-GA-IA-KY-MO-NC-NE-OH-SC-TN-WI Natural Light States: AL-AZ-CA-FL-KY-GA-MI-MO-NC-NY-OH-SC-TN-WI All Programs Available In Select States Only: Busch States: CA-FL-IL-LA-MI-MS-NY-OR-VA-WA Busch Light States: AL-GA-IA-KY-MO-NC-NE-OH-SC-TN-WI Natural Light States: AL-AZ-CA-FL-KY-GA-MI-MO-NC-NY-OH-SC-TN-WI