1. Garry Lee Garry.Lee@uwa.edu.au +61 402 342090 Industry built Integrity Systems 1 Centre for Forensic Science, The University of Western Australia 2 TSW Analytical P/L

2. Issue 1: Understanding Cost benefit Mass Spectrometric Techniques IRMS ICP-MS (Trace metals) PTR-MS (aroma) GC-MS (volatile) Spectroscopic Techniques NMR IR Fluorescence Atomic Separation Techniques HPLC GCmetals) CE Site specific isotope ratio Other Techniques Sensor Technology DNA Omics Sensory

3. Market Access Unhampered access to markets where traceability is mandatory. Brand Protection Minimise reputation and revenue losses arising from counterfeiting and fraudulent use of brand name. Product recall Reduce costs, increase precision and efficiency while demonstrating control. Addresses consumer confidence, perception and negative publicity. Liability Less vulnerable to liability due to ability to prove that it is not the source of a bio- security or public health problem. Bio-security Speed and accuracy leads to avoidance or limitation of sales ban and mandatory destruction of assets. Value-added Products Origin information promotes high quality and certified products Build product differentiation through verification of credence attributes Expand sales of high value or premium products to niche markets Issue 2: Understanding Industry Needs

4. How do we integrate? Traceability system Industry systems IT Science

5. Trace Element Profiling ICP-MS is capable of parts per quadrillion detection limits This is equivalent to being able to find an item of 1cm 2 in 10,000,000 football fields!!!

6. Typical Trace Element Profile

7. Forward stepwise LDA analyte selection: Ba, Si, Sr, Mg, Cs, Se, Nb, Th, Ni, Co, Na Australian Regions – Cabernet

8. Forward stepwise LDA analyte selection: Si, Sr, Ba, Ga, Se, Be, Ni, Ta, Li, Pb, Mn, Ti, Mo, Nb Australian Regions – Chardonnay

9. Case Study 6 “suspect” samples and 6 “authentic” samples “Authentic” samples are South Australian merlot Are the “suspect” and “authentic” samples the same? If not, can we validate the labelling claim of the “suspect” sample? i.e. Is it South Australian? Is it even Australian?

10. Is it Australian? Forward stepwise LDA analyte selection: Ba, Sr, Mn, Rb, Na, Si, Mg, Be, Cr, Al, V, Cs, Li, Fe, K, P, Ni, As, Zn, Ca

11. South Australian Merlot? Forward stepwise LDA analyte selection: Sr, Ni, Si, Li, K

12. Country of Origin 100% Classification

13. State of Origin 87.5% Classification 1832 samples

14. Farm of Origin

15. Timeline 24 hours 36 hours WA & QLD

16. Build supply chain links and integrity Industry and Government Partnering to support the Pork supply chain PigPass NVD for all Pig Movements Physi-Trace sample collection And Slaughter Data Upload Scan Carcase at loadout Or boning room entry GS1 Bar Coded Cartons Electronic Meat Transfer Certificate

17. Benefits of the Physi-trace System The benefits will include: –Very low cost to implement (7 – 10c/head) –No expensive equipment required –Low operating costs –No major changes to existing work practices –Simple to use –Industry driven and administered –Compatible with existing abattoir traceability systems –Integrates with the PigPass NVD –Internationally recognised traceability technology –Rapid traceability reporting –A fully robust traceabililty system to underpin pork product integrity in all markets