1. Charles Dotterrer Zack Lucas Tracie Holthaus

2. Background Headquartered in Grants Pass, Oregon Headquartered in Grants Pass, Oregon Started in 1992 Started in 1992 As of January 2006 they have 78 locations and another 25 are scheduled to open this year. As of January 2006 they have 78 locations and another 25 are scheduled to open this year. Locations Locations Northern California, Southern Oregon, Northern Oregon, Eastern Oregon, Northern Washington Northern California, Southern Oregon, Northern Oregon, Eastern Oregon, Northern Washington

3. Franchise Opportunities Minimum demographic is a population of 15,000 people Minimum demographic is a population of 15,000 people Costs vary from $88,000-$700,000 to open a new store. Costs vary from $88,000-$700,000 to open a new store. Town Available in Oregon Town Available in Oregon Astoria, Pendleton, La Grande, Ontario, The Dalles, Baker City, and Hermiston Astoria, Pendleton, La Grande, Ontario, The Dalles, Baker City, and Hermiston

4. Company Mission Commitment to serve our customer a consistent quality product, in a timely manner, with a smile. Commitment to serve our customer a consistent quality product, in a timely manner, with a smile. Take pride in their ingredients: Take pride in their ingredients: Roast their own coffee Roast their own coffee Carry original name brand items: Carry original name brand items: Torani, Red Bull, Jet Tea, etc. Torani, Red Bull, Jet Tea, etc. Understand the importance of speed Understand the importance of speed Most stores are drive-thru Most stores are drive-thru Baristas are well trained to build coffees fast, without sacrificing quality, while keeping solid communications with the customer Baristas are well trained to build coffees fast, without sacrificing quality, while keeping solid communications with the customer

5. Company Mission Cont. Every retail outlet gives back to their community 1% of gross sales at the managers discretion. Every retail outlet gives back to their community 1% of gross sales at the managers discretion. Adopted the Optimist Creed and call it the Dutch Creed. Adopted the Optimist Creed and call it the Dutch Creed. Dutch Creed Dutch Creed

6. SWOT Strengths Strengths Good Location Monroe St. right next to campus Good Location Monroe St. right next to campus Strong Brand Image Strong Brand Image Roast their own coffee Roast their own coffee First sit down Dutch Bros. in Corvallis First sit down Dutch Bros. in Corvallis Common Menu Common Menu Variety of Drinks: coffee, Italian sodas, smoothies Variety of Drinks: coffee, Italian sodas, smoothies Reasonable prices Reasonable prices Special Events: Special Events: Beaver Sports Talk Beaver Sports Talk Special Events by appointment Special Events by appointment Long Hours Long Hours Open until 11pm and 12am during finals week Open until 11pm and 12am during finals week

7. SWOT Weaknesses Weaknesses Limited Parking Limited Parking Store tends to be crowded often Store tends to be crowded often Offer a wide variety but limited depth Offer a wide variety but limited depth Smoothies are not the best Smoothies are not the best Limited outdoor seating Limited outdoor seating

8. SWOT Opportunities Opportunities Continue to grow to the north side of town Continue to grow to the north side of town Open another sit down store in Corvallis Open another sit down store in Corvallis Expand menu to attract more customers Expand menu to attract more customers Host more special events Host more special events

9. SWOT Threats Threats Starbucks, Interzone, The Beanery, Java Stop Starbucks, Interzone, The Beanery, Java Stop Seasonality, college students go home over the vacations Seasonality, college students go home over the vacations

10. Source Dutchbros.com Dutchbros.com