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1 Retailer Ad Support for Coffee & Tea Categories A Review of Circular Print Ads 1 st Half of 2011 Source: ECRM’s MarketGate Ad Comparisons U.S. & Canadian.

Published byGinger Hoover Modified over 9 years ago

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Presentation on theme: "1 Retailer Ad Support for Coffee & Tea Categories A Review of Circular Print Ads 1 st Half of 2011 Source: ECRM’s MarketGate Ad Comparisons U.S. & Canadian."— Presentation transcript:

1 1 Retailer Ad Support for Coffee & Tea Categories A Review of Circular Print Ads 1 st Half of 2011 Source: ECRM’s MarketGate Ad Comparisons U.S. & Canadian Retailers, 26 Weeks Ending 7/2/2011 Includes Grocery/Drug/Mass/Dollar Channels, Includes Alcohol Products www.AdCompare.MarketGate.com

2 2 Retail Ad Support Across Hot Beverage Categories Share of Hot Beverage Ads Source: MarketGate Ad Comparisons 26-Weeks Ending 7/2/2011 www.AdCompare.marketgate.com Excludes Liquid Teas

3 3 Top Promoted Coffee Brands Source: MarketGate Ad Comparisons 26-Weeks Ending 7/2/2011 www.AdCompare.marketgate.com

4 4 Top Promoted Tea Brands Source: MarketGate Ad Comparisons 26-Weeks Ending 7/2/2011 www.AdCompare.marketgate.com Excludes Liquid Teas

5 5 Retail Ad Support Vs. Year Ago Source: MarketGate Ad Comparisons 26-Weeks Ending 7/2/2011 www.AdCompare.marketgate.com Excludes Liquid Teas

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