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North Federal Highway Market Study: Key Findings Real Estate & Economic Advisors Washington, DC In association with: RDS Retail & Development Strategies Arlington, VA Prepared for: Delray Beach CRA Delray Beach, FL August 12, 2014 WTL +a
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Objectives of the Market Study Update 1999 market study of revitalization & redevelopment potentials Analyze demographic & economic characteristics Evaluate real estate market trends & conditions Measure real estate market potentials, estimate absorption/phasing for key uses: Residential Speculative/multi-tenant office Lodging/hotel Retail & food service Guide public decisions about zoning, additional infrastructure & other public improvements along the corridor
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Study Area Context Study Area
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Study Area Land Uses 206 acres 46+/- acres & 375,000 SF of “workplace” uses: 153,300 SF retail (41%) 126,000 SF auto-related (34%) 38,400 SF warehouse (10%) 30,100 SF demolished (8%) 18,200 SF restaurants/food service (5%) 8,800 SF office (2%) 5.6 vacant acres in demolished uses (excludes Swap Shop site) 515 housing units 47% owner-occupied 34% renter-occupied 19% “unoccupied” Traffic volumes in 2013 averaged 26,600 vehicles per day
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Proposed Development Projects Beachway Motel: 13 rooms St. George site: 38 townhouses Mid-2015 delivery Southgate Motel: 29 rooms Goodwill of Delray: 1,518 SF addition Delray Preserve: 188 proposed MF units (22 units/acre) Borton Volvo: 17,226 SF auto-related 2645 North Federal: 11,311 SF professional & medical office space Gulfstream Villas: 15 townhouse units
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Key Market Findings Demographics (2000-2013) Very strong population growth in Palm Beach County: 1.3 million residents Population increased by 214,500 in 72,700 new HHs Delray Beach: 61,800 residents Added 1,780 residents = 820 HHs Limited growth next 5 years: 855 residents in <300 HHs Since 2000, Boca, Boynton & West Palm growing significantly faster than Delray (9,700 to 21,000 new residents) Study area’s population stable; new housing will add new residents Compared to City, the study area: More affluent (annual HH incomes of $79,600 vs. $66,600) Spend more on retail ($20,700 vs. $17,500) Spend more on Food & Beverage ($6,700 vs. $5,700) Has fewer unoccupied & vacant housing units
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Key Market Findings Economic Profile 619,000 jobs in Palm Beach County Economy in recovery from 2007— 2009 recession (49,500 jobs lost) 20,200 new jobs created past 3 years Strongest job growth in Professional Services, Health Care; mirrors national trends Delray Beach contains 34,700 jobs: 6% of County Jobs-to-population ratio: 0.58 45% of jobs in Services; 27% in Retail 19% of all jobs in Retail sector are in restaurants
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Key Market Findings Economic Profile Job growth is a critical barometer of demand for ‘workplace’ real estate: commercial office, retail, industrial parks, etc. State forecasts: 83,700 new jobs in Palm Beach County (2013 – 2021) 5,000 new jobs in Delray if City maintains its current share Citywide HH retail spending (demand) vs. retailer sales (supply): $489 million vs. $523 million Reflects in-flow of visitors to Delray, strength of downtown Can HH sales (“opportunity gap”) in specific categories be recaptured?
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Key Market Findings Housing Market Performance Delray Beach housing inventory: 34,100 units (38% single-family; 52% multi-family) 8,200+ unoccupied units reflects heavy seasonal occupancy “True Vacancy” (i.e., empty & available) is low: 6.5%, suggesting stabilized occupancies Median value: $141,000 (study area: $224,200) Annual housing starts (2005-2013): Palm Beach County: 4,800 units per year (62% single- family) Delray Beach: 255 units per year (61% multi-family) Confirms market-response to moderate-density product such as stacked-flats Multi-family rental trends: Higher rents achieved in Delray than Boynton ($1.57 PSF vs. $1.07 PSF) Higher vacancy rates in Delray than Boynton (9.8% vs. 3.9%) All comparables defined by industry as “Class A” quality
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Key Market Findings Office & Retail Market Performance Delray Beach office inventory (2006-2013): 2.9 million SF in 301 buildings; comprises mix of “garden” buildings & industry- standard suburban office parks Accounts for 12% of County’s 24 million SF inventory Overall vacancies have jumped since 2006: from 8% to 26.5% Significant challenges of negative absorption (leasing): (677,000) SF vacated since 2006 Office Depot HQs relocation to Boca responsible for weakened market statistics Job growth in office-using sectors is critical Delray Beach retail inventory (2013): 3.9 million SF in multiple property types Accounts for 9% of County’s 44.4 million SF inventory 239,000 SF of net absorption in 2013 Strengthening regional role as retail destination $35 million in recaptured Grocery spending: Trader Joe’s (10,000 SF) & Fresh Market (20,000 SF)
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Key Market Findings Office & Retail Market Performance
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Key Market Findings Hotel Market Performance Delray Beach hotel supply: 887 rooms in 7 properties (as defined by STR): comprises 6.5% share of County’s 13,600+ rooms Inventory includes 95-room Fairfield Inn under construction Since 2010, annual occupancies have fluctuated between 58% & 70% 4-year average occupancies: 64.9%, suggests roomnight demand is at threshold for financing new construction (65% to 72%) Colony Hotel & Crane’s Beach Hotel do not report performance to STR Solid annual growth in average daily rates (ADRs): $127 (2010) to $145 (2014)
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What We Heard Stakeholder Interviews Study area lacks identity/brand; does not benefit from economic engine & strong identity of downtown Land uses characteristic of aging, low-density suburban commercial corridors in south Florida In transition: Land values increasing due to proximity to downtown Private investment in high-quality residential Difficult to attract commercial re-investment at current low rents Values driven by perceived future uses ‘Hot button’ issues: increasing residential densities; introduction of rental housing (turnover) Largest contiguous parcels are all auto-oriented uses How to capture spending from high-income HHs (e.g., Gulf Stream)
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What We Heard Stakeholder Interviews Desire for independent, “boutique” retail in walkable district Narrow lot depths, fragmented ownership/parcel assemblage, adjacent rail line complicate development Challenges of current densities/zoning: Will not support significant retail Precludes ‘Pineapple Grove-type’ development (i.e., surface parking required) Costs of structured parking too high w/o additional revenues Is there opportunity to ‘cluster’ new retail (e.g., at George Bush Blvd.)? How can public improvements & other public policies be used to: Enhance marketability Generate private commercial investment Create pedestrian-friendly areas?
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Key Market Findings Market Directions Retail & Food Service Success of Atlantic Avenue has created strong regional destination & identity Challenges of maintaining specialty retail in a strong food & beverage market, higher rents Study area retail potentials: Affected by distance & quality of pedestrian space Width of North Federal Highway limits easy creation of walkable retail environment Limited residential densities cannot support walkable retail cluster on its own Significant competitive environment & higher densities in Boynton Beach Transitional uses characteristic of South Florida commercial strips Several buildings worthy of preservation & re-use; “character-giving”
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Key Market Findings Market Directions Market-rate Housing Forecasts suggest limited near-term population & HH growth Near-term demand likely captured by planned projects (e.g., ZOM) Transitional land uses in study area suggest opportunities for moderate- density infill residential development & selected mixed-use Parcel size, ownership priorities & consolidation potential affect opportunities for multi-family housing Increased residential densities will be critical to support new retail in study area: Each new resident = 4 to 7 SF Each new office worker = 2 to 5 SF Each visitor = 0.5 to 1.5 SF
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Key Market Findings Market Directions Professional Office/Business Services State (DEO) employment forecasts suggest near-term growth: Retail/Food Service Professional Services & Finance/Insurance & Real Estate Job growth in office-using sectors critical to generating near-term demand If 2,000 of 5,000 new jobs are office-using = 400,000 SF Current office vacancies = 793,000 SF Current zoning in most of Delray Beach (& study area) restricts higher-density office development Suggests small-scale “garden” product & tenant mix Limited market potentials in the near-term (3 to 5 years)
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Key Market Findings Market Directions Hotel/Lodging Sustained annual occupancies meet threshold required by capital markets for financing new construction (65% to 72%) Fairfield Inn may delay near-term feasibility of new hotel in study area Key planning question: Where is best location for future hotel product in Delray Beach? Locational characteristics that enhance marketability (e.g., Hyatt Place, Fairfield) Future feasibility studies will be required to warrant conventional financing & determine product type (i.e., business vs. leisure)
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Next Steps Solicit public feedback tonight & continue stakeholder outreach Estimate potential market demand by use & range (e.g., low/high) Suggest potential phasing & development strategies Consider linkages to downtown (e.g., branding/marketing, land uses) Consider both natural market growth & “induced” markets Prepare draft Market Study report by 9/15 for CRA review Submit final Market Study report by 9/30
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Q & A
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Demographic/Economic Profile Selected Municipalities in Palm Beach County
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Demographic & Economic Profile City of Delray Beach
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Demographic & Economic Profile Study Area
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Demographic & Economic Profile Annual Household Spending, 2012
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Demographic & Economic Profile County Employment Trends, 1995-2014
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Demographic & Economic Profile County Employment Forecasts, 2010-2020
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Demographic & Economic Profile City of Delray Beach Businesses & Employment, 2012
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Demographic & Economic Profile City of Delray Beach: Retail “Recapture” Opportunities
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Real Estate Market Conditions Housing Profile
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Real Estate Market Conditions Housing Profile
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Real Estate Market Conditions Housing Starts, 2004-2013
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Real Estate Market Conditions Market Performance of Selected MF Complexes
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Real Estate Market Conditions Market Performance of Selected MF Complexes
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Real Estate Market Conditions All Workplace Uses, 2014
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Real Estate Market Conditions Office Market Performance, 2006-2014
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Real Estate Market Conditions Retail Market Performance, 2006-2014
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