1. Datamax-O’Neil Warehouse/Distribution Workshop
Theo Bielowicz
Sales Director, NA
Mimi Bartholomew
Sales Manager, NA

2. Topics Warehouse/Distribution Market Conditions Markets
Datamax-O’Neil Solutions
Summary

3. Market Conditions Warehouse/Distribution
Barcode Printer Investments are Slowing Down
Less new installations, mostly replace/upgrade
Many just keep fixing existing printers
Pricing is becoming even more competitive
Shift from high-value Industrial Printers to value line models at lower price points
Significant amount web-pricing
Solution Model Needs to be Implemented
Printer, Software, Supplies & Service
Focus on niche markets and become a trusted advisor

4. Market Opportunities Warehouse/Distribution
Portable / Mobile Printing
Facility modularity
Wireless infrastructure
Forklift Mounted Printers
Improved forklift user efficiency
Improved picking & labeling accuracy
Mandates
Customer specific - Retailers, manufacturers, etc…
Industry specific – Healthcare, Chemical, etc…
Readable barcodes – barcode verification is less expensive than costly chargebacks

5. Datamax-O’Neil – Fact Sheet
A Leading global provider of stationary and portable label and receipt printing solutions
Well over 2 million printers manufactured
More than 200,000 end-users
Over 350 employees worldwide
50+ years of experience
Headquarters in Orlando, FL
Global sales and technical support operations with offices around the world
An Operating Unit of Dover Corporation

6. What Sets Datamax-O’Neil Apart?
We focus on earning customer loyalty
Our People
Collaborative Relationships
Personalized Support
Reliable Products
Individualized Products
Reliable, Durable Product Reputation
Strong Partnerships – Channel, Co-Supplier, Corporate Parent

7. Reliable Products Market reputation for reliability
Durability – gives you a performance edge
Wide range of products in both stationary and portable
Higher level of functionality to meet the most diverse applications

8. Companies We Serve

9. Product Portfolio Stationary Printers Portable Printers
Printer Supplies

10. Stationary Printers E-Class Mark III A-Class Mark II
Desktop, Industrial, Print & Apply, Ticketing
E-Class Mark III
A-Class Mark II
Printer Profile
Printer Profile
Compact desktop thermal printer
Industrial printer features in small footprint
Affordable to own
Easy to use
Economical to operate
Print engine for print- and-apply applications
RFID Capable
Ideal Applications
Manufacturing • Distribution Food & Beverage • Pharmaceutical Health & Beauty
Ideal Applications
Shipping Labels • Retail Labels and Tags • Parcel/Post Postage
Basic Advanced Professional Professional+

11. Stationary Printers M-Class Mark II I-Class Mark II
Desktop, Industrial, Print & Apply, Ticketing
M-Class Mark II
I-Class Mark II
Printer Profile
Printer Profile
Small footprint for an industrial printer
Precision die-cast aluminum frame
Real time clock standard
Multi-language menu
RFID capable
Mid range industrial printer-modular design
Low power consumption-ECO friendly
OPTIMedia feature for best print quality
Field installable options
Ideal Applications
Ideal Applications
Pharmacy • Shipping • Product Labeling Postal Services • Asset Tracking • Small Business Inventory Control
Logistics Management • Baggage Tags Retail/Apparel • Inventory Control • Library Systems Asset/People Tracking • Anti-Theft

12. Stationary Printers H-Class S-Class
Desktop, Industrial, Print & Apply, Ticketing
H-Class
S-Class
Printer Profile
Printer Profile
Printer Profile
High performance industrial printer with rugged design
Wide range of resolutions and sizes
Largest 240 x 320 graphical display in its class
Best connectivity-many standard communication ports
RFID Capable
Countertop (ST) or under-counter (SV) ticket printers
Ideal Applications
Arts & Theatre • Travel • Recreation • Events
Ideal Applications
Compliance Labeling • Shipping & Receiving Product Identification • Inventory Control Asset Tracking • Manufacturing

13. Stationary Printers Performance Performance Series
Printer Profile
Printer Profile
High performance industrial printer with rugged design
Wide range of resolutions and sizes
Largest 240 x 320 graphical display in its class
Best connectivity-many standard communication ports
RFID Capable
PCL
Ideal Applications
Compliance Labeling • Shipping & Receiving Product Identification • Inventory Control Asset Tracking • Manufacturing

14. Stationary Printers MP Compact4 Mark II MP-Nova Series:
Desktop, Industrial, Print & Apply, Ticketing
MP Compact4 Mark II
MP-Nova Series:
Printer Profile
Printer Profile
Printer Profile
Small but mighty: compact size
Mobile version for forklifts
Shock & vibration ready
Orientation: mounted in any position
RFID
All metal casing
4” and 6” width printers
Thermal transfer option
Real time clock standard
RFID
Ideal Applications
Ideal Applications
Transportation & Logistics • Pharmaceuticals Retail • Manufacturing
Medical • Warehouse • Retail • Postal

15. Portable Printers RL3 RL4 LP3
Value Receipt, Ultra-Rugged Receipt and Label Printers
LP3
RL3
RL4
Printer Profile
Printer Profile
Printer Profile
Extra large media capacity with easy side load
High capacity retail printing
3” Thermal label
Ultra rugged & fast
High capacity battery for shift plus wireless use
3” Thermal label
Ultra rugged & fast
Simple design and integration
4” Thermal label
Ideal Applications
Ideal Applications
Ideal Applications
Retail • Manufacturing
Logistics and Distribution Parcel • Manufacturing Cold Storage • Retail
Logistics and Distribution Parcel • Manufacturing Cold Storage • Retail

16. Portable Printers microFlash 2te microFlash 4te Apex 2, Apex 3, Apex 4
Value Receipt, Ultra-Rugged Receipt and Label Printers
Apex 2, Apex 3, Apex 4
microFlash 2te
microFlash 4te
Printer Profile
Printer Profile
Printer Profile
Light duty
Compact & lightweight
2”, 3”, 4” Thermal receipt
Ultra rugged
Compact with large media capacity
2” Thermal receipt
Ultra rugged
Compact with large media capacity
4” Thermal receipt
Ideal Applications
Ideal Applications
Ideal Applications
Mobile POS • Transportation Field Service • Public Services Route Accounting
Route Accounting • Direct Store Delivery (DSD) • Field Service, Logistics Home Delivery • Pre-Sales Systems
Route Accounting • Direct Store Delivery (DSD) • Field Service Logistics • Home Delivery Pre-Sales Systems

17. Portable Printers OC2 OC3 PrintPAD
Value Receipt, Ultra-Rugged Receipt and Label Printers
PrintPAD
OC2
OC3
Printer Profile
Printer Profile
Printer Profile
Single mobile computer and printer solution
Motorola, Intermec, Honeywell support
4” Integrated thermal receipt
Clam shell loading
Ergonomic, simple and lightweight
2” Thermal receipt
Clam shell loading
Ergonomic, simple and lightweight
2” & 3” Thermal receipt
Ideal Applications
Ideal Applications
Ideal Applications
Beverage & Food Sales • Field Service Law Enforcement • Route Accounting Direct Store Delivery • Transportation & Logistics
Retail • Mobile Point-of-Sale Hospitality • Healthcare Transportation • Field Sales & Service
Retail • Mobile Point-of-Sale Hospitality • Healthcare Transportation • Field Sales & Service

18. E-Class Mark III Mobile Power Unit (battery)
Performance Overview
“Performance is measured in days, not hours”
Lithium polymer battery technology allows for:
Long Lasting - Printing 4000 (4” x 6”) shipping labels on a single charge.
Fast Recovery - Charging times less than three hours.
Long Life - More than 2x the life of other battery technologies.

19. H-Class with Linear Scanner
No other competitive scanner product available in the marketplace today that is comparable by design, simplicity or cost.
Highly efficient
Compact in size
Feature Rich
Value priced at $1,395.00

20. H-Class with Linear Scanner
Error Handling:
Error Handling:
Automatic voiding of the unreadable label
Automatic label reprinting after voiding
Selectable number of reprinting tries (up to 3X)
Manual fault handling intervention, if desired.

21. MP Series Specialty Printers
Combines efficient design with industrial ruggedness in a small footprint
Easy loading open accessible design
Ideal for high volume printing Long lasting printer with maximum uptime!
For businesses needing industrial grade reliability, compact size
Stationary Model
Mobile Model for fork truck environments
Anti-vibration mounts
24-48 VDC – connects directly to the fork lift battery
Printers serve manufacturing, warehouse and distribution center applications

22. Printer Supplies Broad Offering, Top Quality, Reliable Performance
Leading provider of:
Custom and stock labels and receipts
Ticketing media
Ribbons
Cleaning supplies
Full service label converter and specializing in complete color pre-printing services for all custom products
Tested and certified for optimum printer performance

23. Try It - Buy It & Purchase Demo Program
Our Demo Program allows you to test the solution at no cost or obligation.
Paperless process (for the VAR)
Available through your Channel Manger
90 day test window
Factory New Unit
Demo Purchases
1 printer per model / year
65% discount for VAR
“That was easy!”

24. Why Datamax-O’Neil should be your leading thermal printer partner...
Key takeaway’s…
Why Datamax-O’Neil should be your leading thermal printer partner...
Datamax-O’Neil offers the most competitive range of thermal printers for both Stationary and Portable applications
Expanding line offering what partners and end-users are requesting…
Demo Program for Printers & Supplies, known as the easiest in the industry
End-user brand recognition – long-standing and reliable, have confidence in the solution you sell
Be profitable in selling Datamax-O’Neil – good margins for you and your partners
Contact your BlueStar Sales Rep for more information on Datamax-O’Neil printing solutions

25. Thank You!
Contact Us 4501 Parkway Commerce Blvd. Orlando, FL Phone: Phone: Fax: