1. 1 A Service KROGER INSIGHT DECK Growth markets and strategic initiatives August 2013 SANDY SKROVAN Research Director - US

2. 2 1.Planet Retail’s View 2.Overview 3.Major Strategic Initiatives 4.Key Markets 5.Further Reading Contents All data correct at time of publishing.

3. 2. Overview

4. 4 Kroger’s core business comprises 19 grocery divisions and five convenience store chains. It also maintains fine jewelry store operations and manufacturing facilities that mainly supply the retailer’s private label products. Pending regulatory approval, Harris Teeter, which Kroger is in the process of acquiring, will become the retailer’s 20th grocery division. Corporate Structure Jewelry Fred Meyer Jewelers Manufacturing 37 plants C-Stores Kwik Shop Loaf ‘N Jug Quik Stop Markets Tom Thumb Food Stores Turkey Hill Minit Markets Grocery Harris Teeter* Kroger (10 divisions): - Kroger Atlanta - Kroger Central - Kroger Cincinnati - Kroger Columbus - Kroger Delta - Kroger Louisville - Kroger Michigan - Kroger Mid-Atlantic - Kroger Nashville - Kroger Southwest Ralphs Dillons Food Stores Fry’s Food Stores Fred Meyer Food4Less Jay C Food Store King Soopers QFC Quality Food Centers Smith’s Food & Drug Centers * Note: On 8 July 2013, Kroger and Harris Teeter entered into a definitive merger agreement which is under regulatory review and expected to close in the fourth quarter.

5. 5 Key Management Jewelry Operating Unit Head Fred Meyer Jewelers Peter M Engel C-Stores Operating Unit Heads Kwik Shop Jeffrey Parker Loaf ‘N Jug Arthur Stawski Quik Stop Markets Ron Stewart Tom Thumb Mark Salisbury Turkey Hill Darel Pfieff CEO: David Dillon President & COO: Rodney McMullen Other Key Executives: CFO: J Michael Schlotman CIO: Christopher Hjelm SVP – Strategic Initiatives: Marnette Perry SVP – Merchandising: Michael Donnelly Grocery Operating Unit Heads Ralphs Donna Giordano Dillons Food Stores Joseph Grieshaber Fry’s Food Stores Jon C Flora Fred Meyer Lynn T Gust King Soopers Russell J Dispense Smith’s Food & Drug Mark C Tuffin Food 4 Less Bryan Kaltenbach Kroger (10 divisions): - Kroger Atlanta: Bruce A Lucia - Kroger Central: Jeffrey D Burt - Kroger Cincinnati: Sukanya Madlinger - Kroger Columbus: Bruce A Macaulay - Kroger Delta: Timothy F Brown - Kroger Louisville: Calvin Kaufman - Kroger Michigan: Jayne Homco - Kroger Mid-Atlantic: Jay Cummins - Kroger Nashville: Rick Going - Kroger Southwest: William H Breetz Jr Jay C Food Store Paul L Bowen QFC Joseph E Fey Harris Teeter* Fred Morganthall, current President * Note: On 8 July 2013, Kroger and Harris Teeter entered into a definitive merger agreement which is under regulatory review and expected to close in the fourth quarter.