1. it’s not your mother’s yellow pages Mike Blumenthal, blumenthals.com/blog mike@blumenthals.com Twitter: @mblumenthal places

2. Comscore.com 12/13 | Google 03/10 |Mihm 6/12 | Ed Parsons/Google 11/12

3. v v Blumenthals 12/12

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6. vav “Hi Mike, this week 6 new customers in the store based on reviews alone. 6 sales, have I mentioned lately how much I love you? If we continue to do this right, I can forego some of the expensive advertising and build up my wallet and our businesses. WooHoo Thanks!” ~ 02/13/10 Barbara Oliver

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13. 1600 x 900

14. Yellow Pages Difficulty: Easy Cost: Expensive Service: Phone & Rep Service Google Places Difficulty: More Complicated Cost: Free Service: Do It Yourself

15. Business Listings are Assembled by Computer Listings Displayed Across Different Array of Devices and Technologies

17. The “Cluster” LBCData1Data2 Feed1Feed2Web1Web2User Edits Name YXXXXXX Address XXXXYY Phone YXXXXXXX Web XXX Category XXXX Reviews XXXX GeoInfo XXX Citations XXX Additional Details XXX LBCData1Data2 Feed1Feed2Web1Web2User Edits Name YXXXXXX Address XXXXYY Phone YXXXXXXX Web XXX Category XXXX Reviews XXXX GeoInfo XXX Citations XXX Additional Details XXX LBCData1Data2 Feed1Feed2Web1Web2User Edits Name YXXXXXX Address XXXXYY Phone YXXXXXXX Web XXX Category XXXX Reviews XXXX GeoInfo XXX Citations XXX Additional Details XXX LBCData1Data2 Feed1Feed2Web1Web2User Edits Name YXXXXXX Address XXXXYY Phone YXXXXXXX Web XXX Category XXXX Reviews XXXX GeoInfo XXX Citations XXX Additional Details XXX LBCData1Data2 Feed1Feed2Web1Web2User Edits Name YXXXXXX Address XXXXYY Phone YXXXXXXX Web XXX Category XXXX Reviews XXXX GeoInfo XXX Citations XXX Additional Details XXX LBCData1Data2 Feed1Feed2Web1Web2User Edits Name YXXXXXX Address XXXXYY Phone YXXXXXXX Web XXX Category XXXX Reviews XXXX GeoInfo XXX Citations XXX Additional Details XXX LBCData1Data2 Feed1Feed2Web1Web2User Edits Name YXXXXXX Address XXXXYY Phone YXXXXXXX Web XXX Category XXXX Reviews XXXX GeoInfo XXX Citations XXX Additional Details XXX Places Dash. Dat a1 Data2 Feed1Feed2Your Web Site Web2User Edits Name YXXXXXX Address XXXXYY Phone YXXXXXXX Web XXX Category XXXX Reviews XXXX GeoInfo XXX Citations XXX Addition al Details XXX

18. Mobile Maps Google Directories Google Car Google SMS Google Maps Google TV Google Places Navigation Latitude Google Local One Box Listings display across different array of devices

19. Mobile Maps Google Directories Google Car Google SMS Google Maps Google TV Google Places Navigation Latitude Listings display across different array of platforms

20. Before You Start Establishing Trust Providing A Baseline Presence Enhancing Your Standing Review Management

21. Do keyword research. Review business name & address (NAP) READ THE GUIDELINES Make sure that you provide excellent customer service.

22. Keyword Research

23. Review business name & address (NAP) One name Every Place off-line and on One Phone Number (avoid Call Tracking)

24. READ THE GUIDELINES

25. Provide Excellent Customer Service

26. Pick the right categories. Write a great business description. Gather Digital Assets. CHECK FOR PROBLEMS

27. Have you moved? Changed Phone Numbers? Changed Names? Used Call Tracking? Built on a New Road? Check for Problems

28. NAP Audit – Getlisted.org

29. Have your contact info clearly visible on you website WHOIS Domain Record Public (Not private) Claim & Verify Your Business Listing w/ Google

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32. NAP+W – Consistent name, address, phone & website on: Legal Documents Phone Directories Update Your Listing W/ Google’s Primary Providers - Localeze, infoUSA, Axciom (Factual) Update Listing W/ Important Directories - Bing, Yelp, Yahoo, CitySearch, YP, Superpages, BBB (pd)

38. Claim Other Important Local listings : Facebook Claim Industry Specific Directories -Tripadvisor, Avvo, DealerRater etc. Note: You claim it. You own it.

40. v v Increase your Relevance & Prominence

41. Citations & In-bound Links Reviews & Driving Directions

43. v v Barbara Oliver & Co Jewelry was great helping me find an engagement ring for my fiancée. Give her a call at 716-204-1297 Barbara Oliver and Co Jewelry 5820 Main Street Suite 311 Williamsville, NY 14221 (716) 204-1297 In a Directory: In a newspaper article or blog post: (In order of importance)

44. v v Barbara Oliver and Co JewelryBarbara Oliver and Co Jewelry - 5820 Main Street Suite 311 - Williamsville, NY 14221-5776 - (716) 204-1297 Barbara Oliver and Co. Jewelry, 5820 Main Street Suite 311- Williamsville, NY 14221, your source for custom jewelry in Buffalocustom jewelry Barbara Oliver and Co. Jewelry(716) 204-1297 http://www.barbaraoliverandco.com (In order of importance)

45. Boards you volunteer on Donations to charity Chamber of Commerce Mine Existing Links Local Blog Posts

46. Who you are & where you are located What you do What you do better than anyone else What people are saying about you

47. http://blumenthals.com/blog/austin/ ‎ places + local Mike Blumenthal, blumenthals.com/blog mike@blumenthals.com | Twitter: @mblumenthal