1. Television: Unbeatable with or without the WGA disruption

2. Television Viewing Unaffected by Writers’ Strike Analysis: comparison of average minute audience (AMA) and weekly viewing hours based on THE industry currency (BBM/NMR meter data) for the weeks of the writers’ strike vs. the same period last year for the key marketing target groups of Adults 18-49 and 25-54 Key Results: AMA levels and weekly hours are either consistent or slightly higher than the year prior with the single exception of the Canadian Digital Specialty sector where growth is 22%+ depending on the daypart and target group

3. Average Minute Audience (000) Total Canadian Commercial Television Source: BBM Nielsen Media Research; National meter data Nov.05/07 – Jan.13’08 compared to Nov.06/06 – Jan.14/07 A18-49 6A-6A A18-49 6P-11P A25-54 6A-6A A25-54 6P-11P

4. Average Minute Audience (000) Canadian Conventional Television Source: BBM Nielsen Media Research; National meter data Nov.05/07 – Jan.13’08 compared to Nov.06/06 – Jan.14/07 A18-49 6A-6A A18-49 6P-11P A25-54 6A-6A A25-54 6P-11P

5. Average Minute Audience (000) Canadian Analog Specialty Television Source: BBM Nielsen Media Research; National meter data Nov.05/07 – Jan.13’08 compared to Nov.06/06 – Jan.14/07 A18-49 6A-6A A18-49 6P-11P A25-54 6A-6A A25-54 6P-11P

6. Average Minute Audience (000) Canadian Digital Specialty Television Source: BBM Nielsen Media Research; National meter data Nov.05/07 – Jan.13’08 compared to Nov.06/06 – Jan.14/07 A18-49 6A-6A A18-49 6P-11P A25-54 6A-6A A25-54 6P-11P

7. Average Weekly Hours Viewed (per capita) Total Canadian Commercial Television Source: BBM Nielsen Media Research; National meter data Nov.05/07 – Jan.13’08 compared to Nov.06/06 – Jan.14/07 A18-49 6A-6A A18-49 6P-11P A25-54 6A-6A A25-54 6P-11P

8. Average Weekly Hours Viewed (per capita) Canadian Conventional Television Source: BBM Nielsen Media Research; National meter data Nov.05/07 – Jan.13’08 compared to Nov.06/06 – Jan.14/07 A18-49 6A-6A A18-49 6P-11P A25-54 6A-6A A25-54 6P-11P

9. Average Weekly Hours Viewed (per capita) Canadian Analog Specialty Television Source: BBM Nielsen Media Research; National meter data Nov.05/07 – Jan.13’08 compared to Nov.06/06 – Jan.14/07 A18-49 6A-6A A18-49 6P-11P A25-54 6A-6A A25-54 6P-11P

10. Average Weekly Hours Viewed (per capita) Canadian Digital Specialty Television Source: BBM Nielsen Media Research; National meter data Nov.05/07 – Jan.13’08 compared to Nov.06/06 – Jan.14/07 A18-49 6A-6A A18-49 6P-11P A25-54 6A-6A A25-54 6P-11P

11. Efficacy of Television Advertising omniVU Survey: Monthly telephone survey of a representative sample of 1000 adult Canadians. Questions specified on each slide Key results: Canadian consumers stated that television outperforms all other major media by a margin of five to one or greater in terms of the advertising effectiveness measures of “most influential”, “most powerful”, “most persuasive”, and “most engaging”

12. Most Influential Advertising % Adults 18-49 Q: Which ONE media source carries advertising that you believe to be the most influential? Source: 2007 BBM Analytics omniVU survey

13. Most Powerful Advertising % Adults 18-49 Q: Which ONE media source carries advertising that you believe to be the most powerful? Source: 2007 BBM Analytics omniVU survey

14. Most Effective Advertising % Adults 18-49 Q: Which ONE media source carries advertising that you believe to be the most effective? Source: 2007 BBM Analytics omniVU survey

15. Most Persuasive Advertising % Adults 18-49 Q: Which ONE source media carries advertising that you believe to be the most persuasive? Source: 2007 BBM Analytics omniVU survey

16. Most Engaging Advertising % Adults 18-49 Q: Which ONE media source carries advertising that you believe to be the most engaging? Source: 2007 BBM Analytics omniVU survey

17. Most Influential Advertising % Adults 25-54 Q: Which ONE media source carries advertising that you believe to be the most influential? Source: 2007 BBM Analytics omniVU survey

18. Most Powerful Advertising % Adults 25-54 Q: Which ONE media source carries advertising that you believe to be the most powerful? Source: 2007 BBM Analytics omniVU survey

19. Most Effective Advertising % Adults 25-54 Q: Which ONE media source carries advertising that you believe to be the most effective? Source: 2007 BBM Analytics omniVU survey

20. Most Persuasive Advertising % Adults 25-54 Q: Which ONE source media carries advertising that you believe to be the most persuasive? Source: 2007 BBM Analytics omniVU survey

21. Most Engaging Advertising % Adults 25-54 Q: Which ONE media source carries advertising that you believe to be the most engaging? Source: 2007 BBM Analytics omniVU survey