1. Massimo Vignelli 1931–

2. “If you can design one thing, you can design everything” –Massimo Vignelli

3. Massimo Vignelli: interior designer environmental designer package designer graphic designer furniture designer package designer

4. GENIUS level designer

5. Massimo was born in Milan in 1931. He studied architecture in Milan and Vince. He then moved to NYC to start a company with his wife Lella.

6. Massimo is known for his genious knowledge of typography. He was recently featured in the independent documentary film “Helvetica.” HELVETICA

7. examples of helvetica.

8. Massimo was influenced by the Modernist period. He stuck firmly to their design principles. Modernists stood for simplicity through basic geometric shapes.

9. Vignelli is a fairly new designer, but he has already made a huge mark on society and has influenced generations of designers. From his generation in the 70’s, to the current designers and for many generations to come.

10. Massimo Vignelli’s design style is clean

11. The American Airlines logo is Massimo Vignelli’s most famous logo. It is simple, clean and timeless.

12. Furniture Design: Lamps

13. more furniture designs

14. still more furniture

15. Massimo dish set

16. pitchers and flatware

17. Notice Massimo Vignelli’s w i d e variety of design. He still does more...

18. he does interior design too! St. Peter’s Church A room with a table. (notice beautiful ceiling)

19. corporate identity and manuals

20. and still more....Package Design

21. He designed Bloomindales and Saks 5th Avenue bags.

22. NYC street signage

23. Posters

24. Knoll Furniture Design poster

25. and he did maps too.

26. and watches...

27. and my favorite...The Stendig Calender Designed in 1966, this popular still sells out every year! (i have one in my apartment and it looks amazing. it’s 4 feet wide by about 3 feet tall)

28. Design is One by Massimo and Lella Vignelli

29. All of Massimo’s designs reflect on his philosophies on design and also his life. He believed that a good designer should be able to design anything. He follows through when you see the wide variety of everything he does.

30. Massimo Vignelli now gives many lectures to school and to groups all over the world about his design.

31. I like design to be semantically correct, syntactically consistent, and pragmatically understandable. I like to be visually powerful, intellectually elegant, and above all timeless –Massimo Vignelli

32. Among Vignelli’s many Awards: 1982 New York Art Directors Club Hall of Fame 1983 AIGA Gold Medal 1985 Presidential Design Award (given by Ronald Regan) 1993 New York State Governor's Award of Excellence 2004 Visionary Award from the Museum and Art and Design, NYC Honorary Doctorates: Parsons School of Design RISDE Prat Institute He was also given a fellowship from the Illinois Institute of Technology in Chicago Illinois.

33. thanks for watching, Katherine Davis

34. Resources: “Design is One” Lella and Massimo Vignelli. Images Publishing. NYC 2006. www.vignelli.com/ www.aiga.org/content.cfm/medalist- massimoandlellavignellient.cfm/medalist- massimoandlellavignelli en.wikipedia.oren.wikipedia.org/wiki/Massimo_Vignelli www.designboom.com/eng/interview/vignelli.htmlignelli.html www.designaddict.com/indwww.designaddict.com/index.cfm