1. Santana Christian Izza Khalid Lindsay Coleman Lovely Garcia DRTL 3090 – Company Paper

2.   Family owned business novice- a home furnishings company  Small corporation with four locations in the DFW area- Allen, Plano, Grapevine and Flower Mound  Product assortment sold varies from casual to fine dining, bedroom and living room suites, media room furniture, home décor, and more  Products are generally considered high-end  Furniture styles  Traditional, transitional, contemporary and modern About the Company

3.   Consumers between the ages of 35 to 65  Income levels between $75,000 - $99,999  Consumers in the DFW metroplex  Stacy’s is currently the only furnishings store with the largest selection of furniture available in DFW  Brands include Bernhardt, Hooker Furniture, Stickley, riverside, Action Lane, Mayo and Flexsteel  Stacy Furniture is partnered with HGTV (Home & Garden Television) in promotions and sweepstakes Target Market & Value

4.  SWOT  STRENGTHS  Company website with general information  Facebook page that is update frequently with upcoming promotional events  Consistent brand image between the website and the Facebook page  Also have slogan  SEO and Meta tags  Searching ‘Stacy’ results in the website being one of the first links  Searching ‘furniture dfw’ also brings up Stacy Furniture  STRENGTHS  Partnership with HGTV builds brand awareness nationally and provides credibility  Commercials already in place to reach target market  (Consumers ages 35-65)

5.  SWOT  WEAKNESSES  Company website lacks important information such as product specification  Not Social Media Integrated- only has one platform  OPPORTUNITIES  Website improvements  Cohesive Social Media Strategy  HGTV partnership emphasis  THREATS  Direct Competitors  Ashley Furniture  Haverty’s

6.   Limited social media connections  Large lack of infiltration  Only on Facebook  Website is not user friendly  Has no balance between text and images  Is not aesthetically pleasing  Important links are located towards the bottom of the page  Successful in SEO and use of Meta tags Current Digital Strategy

7.   Updated website  Correctly placed social media network links  Helpful hints  Replace monochromatic color palette with text and imagery more aesthetically pleasing  Advertise design services (Uses Stacy Furniture products only)  Provide catalog of products and their respective specifications  Pop-up before entering site to join mailing list or view current promotion New Digital Strategy

8.   Join majority of social media networks  Facebook  Ads  Twitter  HGTV Collaboration and Sweepstakes  Instagram and Tumblr (Blog)  Creative sets, and product placement inspiration  Link all information between the four sites to provide cohesiveness New Digital Strategy

9.   Website Mock-ups

10.   Facebook Mock-ups

11.   Twitter Mock-ups

12.   Instagram:  Mock-ups that are created through this outlet are created in ‘set’ form to show optional product uses and encourage purchases  These sets are shared throughout other social media networks for Stacy’s, including Facebook, Twitter, and Tumblr Mock-ups

13.  Mock-ups Continued  Instagram:  Mock-up example continued  This sample shows product placement for a chest of drawers

14.   Blog- stacyfurnituredfw.tum blr.com  A blog will provide a central hub between all social media links and allow Stacy Furniture to become more visual.  Stacy Furniture will become enabled to post inspiration as well as their new inventory. Mock-ups

15.  Financial Plan Costs not included in the budgeting plan to the right are employee wages and utility costs to manage social media networks and Stacy Furniture Website. Total Projected Total: $5259 - $10925

16.  Revised SWOT Analysis  STRENGTHS  Company website provides emphasis equally on imagery and text  Important links are easily viewable and identifiable  Pop-ups before entering page increase brand awareness and responsiveness  Products listed and specifications increase in- store customer traffic  SEO is continues to be important for the company  WEAKNESSES  There is no E- Commerce webpage  The website currently does not allow for the completion of purchase transactions  Consumers do however have the option to purchase on the website via PayPal

17.  Revised SWOT Analysis  OPPORTUNITIES  Continue to emphasize partnership with HGTV  The opportunity to receive more feedback from consumers through more social outlet than just Facebook  THREATS  Ashley Furniture  Haverty’s

18.   Collier, M. (2012). How much does social media costs companies in 2012?. Retrieved from http://www.mackcollier.com/cost-of-social-media-in-2012/ http://www.mackcollier.com/cost-of-social-media-in-2012/  Facebook (2013). Campaign Cost & Budgeting. Retrieved from https://www.facebook.com/help/318171828273417/https://www.facebook.com/help/318171828273417/  Kelly, N. (2010). 4 ways to measure social media and its impact on your brand. Retrieved from http://www.socialmediaexaminer.com/4-ways-measure-social-media-and-its-impact-on-your-brand/://www.socialmediaexaminer.com/4-ways-measure-social-media-and-its-impact-on-your-brand/  Ker, C. (n.d.). Social media marketing and management rates. Retrieved from http://kercommunications.com/pricing/social-media-marketing-management-rates/ http://kercommunications.com/pricing/social-media-marketing-management-  Social Ads Tool (2013). Facebook Ads Guide. Retrieved from http://www.socialadstool.com/facebook-ads- guide/facebook-ads-cost/http://www.socialadstool.com/facebook-ads- guide/facebook-ads-cost/  Stacy furniture. (2013). Retrieved from http://www.stacyfurniture.com  Subscribe to tweetreach pro. (2013). Retrieved from http://tweetreach.com/planshttp://tweetreach.com/plans  Twitter. (2013, March 31). [Web log message]. Retrieved from http://blog.twitter.com/2013/03/annncng-twttr.html  Vahl, A. (2012). 4 ways the new facebook insights can grow your fans. Retrieved from http://www.socialmediaexaminer.com/4-ways-the-new-facebook-insights-can-grow-your-fans/://www.socialmediaexaminer.com/4-ways-the-new-facebook-insights-can-grow-your-fans/  World Market Center. Consumer buying trends. (2011). Furniture Today, Retrieved from http://www.scribd.com/doc/52877062/Furniture-Today-Consumer-Buying-Trends http://www.scribd.com/doc/52877062/Furniture-Today-Consumer-Buying-Trends References