1. SAUDI ARABIA – A GLOBAL POWER FOR THE INTERIORS AND FIT-OUT INDUSTRY INDEX International Design Exhibition, Saudi Arabia

2. Saudi Arabia … driven by cash and sentiment. Main drivers of growth  Improvement of transportation system and infrastructure projects.  Economical diversification  Government investments into special infrastructure  Population growth.

3. Saudi Arabia – a global economic power Population28 million Total GNPUS$501 billion Per capita GNPUS$17820 Household Consumption Expenditure US$174 billion Total GNP at PPPUS$698 billion Per Capita GNP at PPPUS$24870 Source: World Bank

4. Saudi Arabia – the fastest growing market for interiors and fit-out industry

5. GCC overview of furniture sector (US$mill)

6. Year by year growth of furniture imports and consumption in Saudi Arabia (US$ mill) Source: World Furniture Outlook 2013

7. KSA building contractor awards across key segments (US$ mill), 2012/2013 Source: INDEX/Ventures building construction and interiors market in the Kingdom of Saudi Arabia, March 2013

8. Top building projects across segments in Saudi Arabia

9. King Abdulaziz International Airport Expansion Saudi Arabia’s third largest aviation facility. Value: US$11.3 billion project The purpose of the project is to increase the airport's capacity from 15 million to 80 million passengers per year.

10. Kingdom Tower Over 1000 m high Value: US$1.23 billion Start date : January 2012 End Date: 2017 The Tower will house hotels, offices & apartments.

11. Jeddah Gate Value: US$4 billion Space: 413.000 sqm 6000 housing units with commercials & leisure space

12. King Abdullah Economic City Value: US$60bn The Region’s single largest private sector project incorporating sea port, industrial zone, business, educational, resort & residential districts

13. Kingdom City Project Kingdom City will host both commercial and residential development including homes, hotels, and offices including the world’s tallest tower. The entire project is estimated to cost US$20 billion.

14. Right time to engage with industry’s key buyers! Organised byCo-partnering withEndorsed by:

15. Your gateway to the Saudi Arabian Market  Date: 12-14 November, 2013  Venue: Jeddah Centre for Forums and Events  For info: www.indexksa.comwww.indexksa.com 4971 visitors 4,400 net sqm of floor space 218 exhibiting companies 27 exhibiting countries 12 national pavilions

16. Delivering the right audience  24.4% of visitors said that their company plans to spend more than US$500,000 on interiors and fit-out projects in the coming 12 months, 11.7% of these visitors are planning to spend more than US$10 million  More than 68% of visitors represent companies that are in the advance stages of the buying cycle  74% of visitors to INDEX Saudi Arabia are interior designers, architects, property developers, buyers, specifies, retailers

17. What did exhibitors say? “ Saudi Arabia has a great potential and already offers many possibilities to supply high quality furniture for high-end projects, especially for the outdoor sector, which we target with our products. INDEX Saudi Arabia confirmed this dynamic trend, we could meet buyers, mainly specifies, working on various interior and fit-out projects.” Catherine Gauthier, Communication Manager, EGO Paris “INDEX Saudi Arabia allowed us to establish good quality contacts throughout the fair and to meet decision makers on several important projects in the Saudi market. The Saudi market is a market which historically has been our largest export market in the Middle East and which will hopefully become an even more important market as a result of our expansion in the different regions of the Kingdom.” Victor Schoone, Country Manager Middle East, ROCA SANITAR IO. SA.

18. Key elements of the US$500,000 worth of marketing and PR campaign  A database of over 25,000 industry professionals from Saudi Arabia  Advertising campaign in English and Arabic  Online marketing campaign in English and Arabic  Email marketing campaign which includes regular emails to over 25,000 visitor contacts  A 6-month dedicated PR campaign  Direct mail campaign targeting trade professionals from Saudi Arabia  A 6 week telemarketing campaign, which is carried out by Arabic speakers  Fax and sms campaigns  Radio campaign