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Regional Transportation Agency of Central Maryland.

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Presentation on theme: "Regional Transportation Agency of Central Maryland."— Presentation transcript:

1 Regional Transportation Agency of Central Maryland

2 Transportation Management of Central Maryland (TMCM)

3 This Presentation Will: 1.Provide a brief overview of the RTA. 2.Explain the new management structure. 3.Provide details about the Central Maryland Regional Transit Facility. 4. Talk about the challenges of the new organization 5.Show samples of visual changes to enhance and rebrand the organization. 6. Provide answers to questions.

4 Why Was the RTA Established? To create a more effective and efficient public transportation system in Central Maryland. To reduce operating costs by more than 10%. To combine management and administrative functions of multiple transit organizations. To provide better customer service for our riders and organizations we serve.

5 Participating Jurisdictions

6 New Management To combine all of the administrative and operating activities from Anne Arundel County, Howard County, Northern Prince George’s County, and the City of Laurel fixed route and paratransit services into a single entity called the RTA.

7 Benefits of RTA Organizational Structure

8 Central Maryland Regional Transit Facility 8800 Corridor Road, Annapolis Junction, MD

9 Specs 22,000 total square feet 5 Maintenance Repair Bays, 1 Chassis Wash Bay, 1 Vehicle Bay 105 bus unit capacity 200+ employees Facility Benefits Service multiple transit vehicles from 4 jurisdictions in one central location. All service, maintenance and refueling on-site. Project is seeking LEED Silver Certification. LEED components; water use efficiency, energy optimization, recycled building materials and indoor environmental quality.

10 Central Maryland Regional Transit Facility Funding of the Facility FTA (Federal Transit Administration)$6,655,374 Howard County$5,144,000 MTA (Maryland Transportation Agency)$1,755,000 Anne Arundel County$1,264,150 Total Cost $14,818,524 Engineering Firm:RK&K Sub-consultants Construction Firm:Roy Kirby & Sons Construction Oversight: Whitman, Requardt & Associates Project Completion Date:Mid-March, 2015

11 RTA Operations Began July 1st What did riders experience? Same level of service. Same fare structure. New schedules and easier to read maps. Routes remained the same with some added efficiencies Former Howard Transit / Connect–a-Ride routes are now branded with RTA logos and Maryland colors. New RTA route 3-digit numbering system instead of colors and alphabet. Bus driver uniforms are RED, BLACK and TAN.

12 Challenges Buildings Buses Set up of Organization Culture

13 Buildings Completion of (2) Administrative office set ups Furniture, phones, computers, Internet Operations and Maintenance move set for late March? Delays in New Operations Facility Construction

14 Buses Procured used buses from several locations MTA- (4), 40’ NABI’s Duluth- (6), 30’ Low Floor Gilligs St. Cloud- (5), 35’ Gilligs MTA- Prince Georges- (7 ), 35’ Thomas High Floor MTA-Annapolis- (3), 30’ Optima’s (25) Total buses new to our organization

15 Organizational Setup Complete Organizational Setup/Startup Retain, Recruit, Hire and Train for all positions Business Licenses, Software Needs, Union Develop Policies and Procedures Procure / Purchase office equipment- Computers, furniture, phones, Forklift, Tools, Assets Clean Facility

16 Culture Transform a “For Profit” Culture to a Customer Service oriented policy Cleaning and repairing deferred maintenance on building. Improving Passengers Per hour Paratransit/Cab rides Educating employees the importance of Customers Developed several marketing techniques to educate consumers on new RTA Brand. Develop tools to create a smooth transition for riders

17 Fleet Branding

18 Schedules & Maps

19 transitRTA.com

20 Bus Shelter Branding Former Shelter DesignRTA Shelter Design

21 Street Signage Former Signage DesignRTA Branded Signage

22 Branding Video

23 Marketing & Outreach

24 Summary Creation of the new RTA Overview of changes Challenges of new startup Marketing of new organization

25 Questions? Contact Information: Phil Pumphrey, General Manager Regional Transportation Agency / First Transit Philip.Pumphrey@firstgroup.com 410-796-6589 x204 www.transitRTA.com


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