1. Product campaigns made by API Tomáš Hanáček

2. What are Product campaigns? Why to use them? Real results How to build them? API tools API Product campaigns in 5 steps Q & A Overview

3. What are Product campaigns? Very specific campaigns for your products Specific keywords (name of your product) Specific ads (prices, discounts, promotions, inventory, …) Relevant landing page with details about the product washing machine washing machine whirpool whirlpool awe 60610

4. Why? Because of long-tail Washing machine Washing machine Whirlpool Whirlpool AWE 60610

5. Why? Increase: Reach Conversions Revenue ROI Conversion rate CTR

6. Results (AdWords) http://goo.gl/wk9afN

7. Results (Sklik) Sklik research : Travel agencies (using normal and product campaigns) Conversion = Order

8. How? Manually + no extra knowledge (Excel, AdWords editor, Refine,...) - useful if you have only few products - time consuming updates

9. How? Half-automatically + easily create unlimited number of adgroups (XML + Excel + AdWords Editor) - time consuming updates - extra knowledge (Excel, AdWords editor, Refine,...)

10. How? Automatically! API, AdWords Scripts + Time efficient -> reduce cost for managing campaigns + regular updates of your campaigns (hourly, daily) + reduce manual work -> reduce errors + focus on creative tasks (no repetitive boring jobs) - you have to pay for using API tools

11. How? Automatically! AdWords scripts + free of charge + can parse XML (nowadays) - little robust solution (hard to debug, timeout,...) - you need to know JavaScript - work only in AdWords API tools + user friendly interface + much more robust than AW scripts + no extra skill needed + works in AW, Sklik - you have to pay monthly fees

12. API tools

13. AdBoost vs. PPCBee AdBoostPPCBee Support**** Free trial**** KW pattern generator***** Ad pattern generator***** Sklik support***** AdWords support*** User interface***** Pricing****

14. AdBoost pricing

15. PPCBee pricing

16. AdBoost

17. PPCBee

18. API Product campaigns in 5 steps

19. 1. Insert XML feed 2. filter & transform products

20. 3. Create campaign

21. 4. Add KeyWord patterns

22. 5. Add Ad patterns

23. Automatization fails

24. Recommendation Combine with automatic rules! (high spend, impressions, CTR,...) Suitable for goods, that´s search by exact name (electronics, tires, perfumes, sports equipment) and services (travel agencies); Avoid clothing, furniture, household goods,... Don´t advertise products with low price or margin. Clean-up your feed of irrelevant expressions: Colour of products (green, black, …) ranking (***, 80 %, …) Additional information ( + free case, free shipping, …)

25. Some of our API clients

26. Q & A Tomáš Hanáček Online strategist B2BGroup.cz facebook.com/hanacek