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2. Section 1: The Basis of Culture Section 2: Language and Culture
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Section 1: The Basis of Culture
Section 2: Language and Culture
Section 3: Norms and Values
Section 4: Beliefs and Material Culture
Section 5: Cultural Diversity and Similarity
Chapter Menu

3. Chapter Preview · Section 1
The Basis of Culture (pages 72–76)
Culture defines how people in a society behave in relation to others and to physical objects. Although most behavior among animals is instinctual, human behavior is learned. Even reflexes and drives do not completely determine how humans will behave, because people are heavily influenced by culture.
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4. Chapter Preview · Section 2
Language and Culture (pages 77–80)
Humans can create and transmit culture. The symbols of language play a role in determining people’s views of reality.
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5. Chapter Preview · Section 3
Norms and Values (pages 81–91)
The essential components of culture are norms, values, beliefs, and material objects. Sanctions are used to encourage conformity to norms. Values, the broadest cultural ideas, form the basis for norms.
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6. Chapter Preview · Section 4
Beliefs and Material Culture (pages 92–94)
Besides norms and values, beliefs and physical objects make up culture. Ideal culture includes the guidelines we claim to accept, while real culture describes how we actually behave.
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7. Chapter Preview · Section 5
Cultural Diversity and Similarity (pages 95–102)
Cultures change according to three major processes. Cultures contain groups within them called subcultures and countercultures that differ in important ways from the main culture. People tend to make judgments based on their own cultures. While apparently very different on the surface, all cultures have common traits or elements that sociologists call cultural universals.
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8. Chapter Preview-End

9. Culture defines how people in a society behave in relation to others and to physical objects. Although most behavior among animals is instinctual, human behavior is learned. Even reflexes and drives do not completely determine how humans will behave, because people are heavily influenced by culture.
Section 1-Preview

10. culture society instincts reflex drive sociobiology
Section 1-Key Terms

11. Section 1-Polling Question
How much are you are influenced by the culture that surrounds you?
A. Very influenced
B. Somewhat influenced
C. Not very influenced
D. Not sure A B C D
Section 1-Polling Question

12. Culture and Society
The culture you live in refers to the knowledge, language, values, customs and physical objects that are passed from generation to generation among members of a group.
Material aspects of our culture include skyscrapers, computers, cell phones and cars.
Section 1

13. Culture and Society (cont.)
Nonmaterial aspects include beliefs, rules, customs, family systems and a capitalist economy.
Culture and society are interwoven.
A society is a group of people who live in a defined territory and participate in a common culture.
Section 1

14. Culture and Society (cont.)
A society is a group of people who live in a defined territory and participate in a common culture.
Culture is that society’s total way of life.
Section 1

15. From the following list, what is the example that best represents your culture?
A. Literature
B. Music
C. Government
D. Values A B C D
Section 1

16. Culture and Heredity
Instincts are genetically inherited patterns of behavior. Humans, unlike animals, cannot rely on instinct alone for survival, so we rely on our culture.
However, culture is not the only influence on our behavior.
Section 1

17. Culture and Heredity (cont.)
Other factors include:
Heredity—genetically inherited traits
Reflexes—simple, biologically inherited automatic reactions to physical stimuli.
Drives—impulses
These expressions of such biological factors can vary depending on the culture.
Section 1

18. The desire to eat and drink is an example of which biological factor?
A. Heredity
B. Reflex
C. Drive
D. Culture A B C D
Section 1

19. Sociobiology
Sociobiology is the study of the biological basis of human behavior.
Darwin’s theory of natural selection + modern genetics = Sociobiology
Sociologists believe that behaviors that best help people and animals are biologically based and transmitted in the genetic code.
Section 1

20. Sociobiology (cont.) Some criticisms of sociobiology:
Certain races could be labeled as inferior or superior.
There is too much variation in societies for human behavior to be based on biology alone.
Section 1

21. Sociobiology (cont.) Middle ground:
Some sociologists believe that genes work with culture in a complex way to shape and limit human nature and social life.
Section 1

22. The following are behaviors that help us further develop as the human race EXCEPT
A. Parental affection
B. Education
C. Shopping
D. Sexual reproduction A B C D
Section 1

23. Section 1-End

24. Humans can create and transmit culture
Humans can create and transmit culture. The symbols of language play a role in determining people’s views of reality.
Section 2-Preview

25. hypothesis of linguistic relativity
symbol
hypothesis of linguistic relativity
Section 2-Key Terms

26. Section-Polling Question
Which symbol do you think best represents the culture of the United States?
A. Flag
B. Eagle
C. Apple pie
D. Statue of Liberty A B C D
Section-Polling Question

27. Symbols, Language, and Culture
Cultural transmission defines the transmission and creation of culture—or the idea that each generation must be taught about their culture.
Symbols are things that stand for or represent something else. The most important symbols are those that create language.
Sign Language
Section 2

28. Symbols, Language, and Culture (cont.)
Language and culture are related because language frees humans from the limits of time and space.
Language allows us to create culture.
Section 2

29. Do you agree that language frees us from the limits of time and space?
A. Agree
B. Disagree
C. Not sure A B C
Section 2

30. The Sapir-Whorf Hypothesis
The Sapir-Whorf Hypothesis or the hypothesis of linguistic relativity—Edward Sapir and Benjamin Whorf believe that our perceptions of the world depend in part on the particular language we have learned.
For example, when something is important to a society, its language will have many words to describe it.
Section 2

31. The Sapir-Whorf Hypothesis (cont.)
We can learn other languages, or learn more about our own, to expand our view of the world.
Section 2

32. Native American languages that are spoken in the Arctic Circle most likely include many words describing which of the following?
A. Money
B. Snow
C. Oil
D. Trees A B C D
Section 2

33. Section 2-End

34. Two essential components of culture are norms and values
Two essential components of culture are norms and values. There are several types of norms—folkways, mores, and laws. Sanctions are used to encourage conformity to norms. Values, the broadest cultural ideas, form the basis for norms.
Section 3-Preview

35. norms folkways mores taboo law sanctions formal sanctions
informal sanctions
values
Section 3-Key Terms

36. Section 3-Polling Question
In your opinion, which of the following values most closely identifies with American culture?
A. Belief in God
B. Achievement and success
C. Democracy
D. Equality A B C D
Section 3-Polling Question

37. Norms: The Rules We Live By
Norms are rules defining appropriate and inappropriate behavior. Norms are so engrained in humans that they guide behavior without awareness.
Cultural Etiquette
Section 3

38. B. Completing classwork C. Sitting still D. All of the above
Which of the following is a norm that affects behavior in the classroom?
A. Showing respect
B. Completing classwork
C. Sitting still
D. All of the above A B C D
Section 3

39. Folkways, Mores, and Laws
There are three types of norms:
Folkways—rules that cover customary ways of thinking, feeling and behaving but lack moral overtones.
Mores—norms of great moral significance.
Taboo—a norm so strong that its violation demands punishment by the group.
Patterns of Tourism
Section 3

40. Folkways, Mores, and Laws (cont.)
Laws are norms that are formally defined and enforced by officials.
Silly Laws Still on the Books
Section 3

41. Which of the following do you think has the most influence on our laws?
A. Mores
B. Folkways
C. Taboos A B C
Section 3

42. Enforcing the Rules
Sanctions are rewards and punishments used to encourage conformity to norms, either formally or informally.
Formal sanctions are sanctions that may be applied, for positive or negative reasons, only by officially designated persons, such as judges and teachers.
Section 3

43. Enforcing the Rules (cont.)
Informal sanctions can be applied by most members of a group, also for positive or negative reasons.
Section 3

44. Is earning the Congressional Medal of Honor a formal or informal sanction?
A. Informal
B. Formal
C. Not sure A B C
Section 3

45. Values—The Basis for Norms
Values are broad ideas about what most people in a society consider to be desirable.
Different groups in the same society can have different norms based on the same value.
Section 3

46. Values—The Basis for Norms (cont.)
Values have a tremendous influence on human social behavior because they form the basis for norms.
The Norm Kite
Section 3

47. Which list follows the “Norm Kite” diagram (from top to bottom)?
A. Norms—Values—Folkways, Mores, Laws—Sanctions
B. Sanctions—Norms—Folkways, Mores, Laws—Values
C. Sanctions—Folkways, Mores, Laws—Values
D. Values—Sanctions—Folkways, Mores, Laws—Norms A B C D
Section 3

48. Basic Values in the United States
According to sociologist Robin Williams (1970), some of the important values that guide the values of most people in the United States are as follows:
Achievement and success
Activity and work
Efficiency and practicality
Equality
Democracy
Group superiority
Section 3

49. Basic Values in the United States (cont.)
Although many of these values have remained the same over the years, some have changed.
Section 3

50. A. Achievement and success B. Activity and work
Which of Williams’s values do you feel is the least influential in American society?
A. Achievement and success
B. Activity and work
C. Efficiency and practicality
D. Equality A B C D
Section 3

51. Section 3-End

52. Besides norms and values, beliefs and physical objects make up culture
Besides norms and values, beliefs and physical objects make up culture. Ideal culture includes the guidelines we claim to accept, while real culture describes how we actually behave.
Section 4-Preview

53. nonmaterial culture beliefs material culture ideal culture
real culture
Section 4-Key Terms

54. Section 4-Polling Question
Which do you think is a more accurate representation of our culture?
A. Nonmaterial culture which includes beliefs, ideas, and knowledge
B. Material culture which includes tangible objects
C. None of the above A B C
Section 4-Polling Question

55. Beliefs and Physical Objects
The nonmaterial culture involves beliefs, ideas, and knowledge.
The material culture is about how we relate to physical objects. It consists of the concrete, tangible objects within a culture.
Section 4

56. Beliefs and Physical Objects (cont.)
Beliefs are ideas about the nature of reality.
People base their behavior on what they believe, even if their belief might not be true.
The uses and meanings of physical objects can vary among societies depending on the beliefs, norms and values people hold with regard to the object.
Section 4

57. All of the following are representative of material culture EXCEPT
A. Books
B. Art
C. Religion
D. Cars A B C
Section 4

58. Ideal and Real Culture
A gap exists between cultural guidelines and actual behavior, captured by the following two concepts:
Ideal culture refers to cultural guidelines publicly embraced by members of a society.
Real culture refers to actual behavior patterns, which often conflict with these guidelines.
Section 4

59. A B C Do you believe that a gap exists between ideal and real culture?
A. Yes
B. No
C. Not sure A B C
Section 4

60. Section 4-End

61. Cultures change according to three major processes
Cultures change according to three major processes. Cultures contain groups within them called subcultures and countercultures that differ in important ways from the main culture. People tend to make judgments based on the values of their own cultures. While apparently very different on the surface, all cultures have common traits or elements that sociologists call cultural universals.
Section 5-Preview

62. social categories subculture counterculture ethnocentrism
cultural universals
cultural particulars
Section 5-Key Terms

63. Section 5-Polling Question
Which trait do you think we have in common with other cultures?
A. Religion
B. Commerce
C. Government A B C
Section 5-Polling Question

64. Cultural Change Culture changes for three reasons:
Discovery—the process of finding something that already exists.
Invention—the creation of something new.
Diffusion—the borrowing of aspects of culture from other cultures.
Section 5

65. A B C Finding hamburgers on a menu in Japan is an example of
A. Discovery
B. Invention
C. Diffusion
D. Culture A B C
Section 5

66. Cultural Diversity Cultural diversity exists in all societies.
Social categories are groups that share a social characteristic such as age, gender, or religion.
Subculture is part of the dominant culture but differs from it in some important respects.
Section 5

67. Cultural Diversity (cont.)
Counterculture is a subculture deliberately and consciously opposed to certain beliefs or attitudes of the dominant culture.
Section 5

68. In your opinion, is cultural diversity beneficial to society or does it harm society?
A. Beneficial to society
B. Harms society
C. Not sure of its effects A B C
Section 5

69. Ethnocentrism
Ethnocentrism is the practice of judging others in terms of one’s own cultural standards.
Advantages:
People feel good about themselves and others.
Stability is promoted.
Section 5

70. Ethnocentrism (cont.)
Disadvantage:
Inflexibility
Section 5

71. A B C D In your opinion, does ethnocentrism help or hurt society?
A. Helps society
B. Hurts society
C. Neither
D. Not sure A B C D
Section 5

72. Cultural Universals
Cultural universals are traits that exist in all cultures, such as sports, cooking, and education.
Cultural particulars are the ways that each culture expresses the universals.
Immigration to the United States
Section 5

73. Cultural Universals (cont.)
Cultural universals exist for three main reasons:
The biological similarity shared by all human beings.
The physical environment affecting all human beings.
Many countries face the same social problems.
Cultural Universals
Section 5

74. Which of the following is NOT a category that cultural universals fall under?
A. Economy
B. Beliefs
C. Language
D. Democracy A B C D
Section 5

75. Section 5-End

76. Sign Language: How to Speak with Your Hands
Figure 3.1

77. Figure 3.2A

78. Figure 3.2B

79. Figure 3.3A

80. Figure 3.3B

81. The Norm Kite
Figure 3.4

82. Cultural Universals
Figure 3.5

83. Immigration to the United States
Source: Bureau of U.S. Citizenship and Immigration Services: 2004 Yearbook of Immigration Statistics.
Snapshot

84. Patterns of Tourism World View
Adapted from the Student Atlas: DK Publishing, Inc.
World View

85. Sociology Chapter Transparencies
Top Ten Languages by Population
Top Languages by Distribution
New Words in English
Transparency Menu

86. Transparency 1

87. Transparency 2

88. Transparency 3

89. culture
knowledge, values, customs, and physical objects that are shared by members of a society
Vocab 1

90. society
a specific territory inhabited by people who share a common culture
Vocab 2

91. instincts
innate (unlearned) patterns of behavior
Vocab 3

92. reflex
automatic reaction to physical stimulus
Vocab 4

93. drive
impulse to reduce discomfort
Vocab 5

94. sociobiology the study of the biological basis of human behavior
Vocab 6

95. symbol
a thing that stands for or represents something else
Vocab 7

96. hypothesis of linguistic relativity
theory stating that our idea of realty depends largely upon language
Vocab 8

97. norms
rules defining appropriate and inappropriate behavior
Vocab 9

98. folkways
norms that lack moral significance
Vocab 10

99. mores
norms that have moral dimensions and that should be followed by members of the society
Vocab 11

100. taboo
a rule of behavior, the violation of which calls for strong punishment
Vocab 12

101. law
a norm that is formally defined and enforced by officials
Vocab 13

102. sanctions
rewards and punishments used to encourage people to follow norms
Vocab 14

103. formal sanctions sanctions imposed be persons given special authority
Vocab 15

104. informal sanctions
rewards or punishments that can be applied by most members of a group
Vocab 16

105. values
broad ideas about what is good or desirable shared by people in a society
Vocab 17

106. nonmaterial culture
ideas, knowledge, and beliefs that influence people’s behavior
Vocab 18

107. beliefs
ideas about the nature of reality
Vocab 19

108. material culture
the concrete, tangible objects of a culture
Vocab 20

109. ideal culture cultural guidelines that group members claim to accept
Vocab 21

110. real culture
actual behavior patterns of members of a group
Vocab 22

111. social categories
groupings of persons who share a social characteristic
Vocab 23

112. subculture
a group that is part of the dominant culture but that differs from it in some important respects
Vocab 24

113. counterculture
a subculture deliberately and consciously opposed to certain central beliefs or attitudes of the dominant culture
Vocab 25

114. ethnocentrism judging others in terms of one’s own cultural standards
Vocab 26

115. cultural universals general cultural traits that exist in all cultures
Vocab 27

116. cultural particulars
the ways in which a culture expresses universal traits
Vocab 28

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