1. Webhook Use Cases

2. Webhooks: What it is and how it works
Webhooks are pretty amazing, it helps in keeping subscriber’s activity data in sync with Enterprise system.
Website activity
1. Via Javascript code – like Google Analytics
2. Delivery
Webhooks allow you to collect information about events as they happen in real-time
Helps plan subsequent actions immediately
Supported Events
Delivered
Dropped
Invalid
Bounced
Opened
Clicked
Unsubscribed
Abuse
1. Via SMTP or Falconide’s API
Webhooks
3. Delivered/Open/ Other events
Internal Apps
(Back-end)
4. Real time updates over HTTP(s) URL
Third Party Apps

3. Use Cases

4. Case 1: CRM/SAP/LMS Integration
Real time lead forwarding to Enterprise CRM/SAP/Lead
Management System
Benefits
Helps reduces lead response time
No manual intervention
Scenarios
User clicked an abandon cart but did not transact in the next 2hours.
User clicked on a cross promotion banner in a transactional – gets a triggered call immediately.
3. User actions
(Open/Clicks)
2. Delivery
Webhooks
1. Via Javascript code – like Google Analytics
Website activity
4. Real time forwarding
5. Forwarded to sales/call centers
CRM/SAP/LMS
MIT study shows that leads convert 22 times more often when they are contacted within the first five minutes of making an inquiry.

5. Case 2: Real Time Bounce Notification
Remove junk leads right at the time of Lead capturing and thus helps capturing verified Ids.
Scenarios
If the Welcome gets bounced send an SMS to the user asking for the correct id.
If Password reminder gets bounced, then send an SMS to the user with the details.
4. If Id is incorrect-
Notification for Bounce via SMS or Voice
1. User fills the form
3. If Id is correct-Send “Thank You”
Webhooks
2. Trigger
Landing page

6. Case 3: Marketing Automation
Create your own marketing automation campaign based on the real time reports.
Create automated marketing campaigns
Use multiple mediums to reach out to the Leads
Scenarios
An E-commerce portal sending a recommendation s of products based on the type of open or image clicked.
Falconide sends an abandon cart and the moment users opens the “Webhooks” triggers an SMS with the coupon code.
1. Delivery based on user activity on website
2. User actions (opens/clicks)
Webhooks
3. REAL TIME
OPEN
CLICK
Lead Management System
OPEN
CLICK
4. Reminder
4. Thank You
Over Voice
Over

7. Thank You