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information design for the new web ellyssa kroski computers in libraries 2007
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MSN circa February 29, 2000
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About circa February 29, 2000
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Google - Today
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Kodak – May 25, 2004
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Flickr - Today
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The New Web User experience is changing –Changes in the way people consume information –Changes in user expectations –Changes in technology = Changes in information design
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Information Design for the New Web Simple Social Alternative Navigation
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simplicity Simplicity of Web applications Simplicity of design and style
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“The fact that some choice is good doesn’t necessarily mean that more choice is better…there is a cost to having an overload of choice.” -The Paradox of Choice
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Simplicity of Web Applications Necessary features only Less is more philosophy Low learning curve
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Simplicity of Web Applications No software to install No manual needed No registration = DIY service model
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Healia Health Search
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del.icio.us Bookmarking
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43 Things Life Goals
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Simplicity of Design Design style responds to changes in application functionality Clean and simple design
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Centered Design
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Rounded Edges
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San Serif & Lower Case Fonts
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Large Fonts
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Simple Persistant Navigation
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Bold Logos
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Strong Colors
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Complementary Colors
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Subtle 3D
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Reflective Surfaces
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Simple Icons
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Whitespace
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Starbursts
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Advances in User Interface AJAX –An evolution in Web interface design which allows information to be processed without reloading the page. –Large Tabs –Drag-and-Drop –Autocomplete
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AJAX – Large Tabs
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AJAX – Drag & Drop
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AJAX - Autocomplete
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Advances in UI - Maps
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Advances in UI - WYSIWYG
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Advances in UI - Previews
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Social Socialization of Media and Applications Social for Social’s Sake
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Socialization of Media and Applications Photos Videos Books News/Text Collaborative Applications –Basecamp –Google Docs & Spreadsheets
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Expectation of Interaction with Information Required Baseline of Social Functionality Socialization Requirements & Expectations
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Commenting
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Rating & Reviewing
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Send to a Friend
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Share
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Subscribe
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Save
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Websites can no longer be islands Users want bridges elsewhere
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What are others saying?
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Sharing Discoveries
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Creating New
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Social for Social’s Sake Social Networking Websites –Primary purpose is a sense of community and connection with others. –User profile is the primary component of a social networking application and the navigation revolves around it.
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User Profiles
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Friends Lists
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Comments
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Communication
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Subscribe
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Groups
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Tools for Personal Expression
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Alternate Navigation
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New Ways to Navigate Web Content Visual Representations of What’s Important “We don’t read pages, we scan them” – Don’t Make Me Think: A Common Sense Approach to Web Usability by Steve Krug
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By User
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The Tag Cloud
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The Top
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The Zeitgeist
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Related Information
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Heat Maps
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Relationship Maps
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Time Tools
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Digg Labs
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Maps
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Widgets
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Mashups
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Ellyssa’s Principles of Information Design for the New Web Make it Simple –Include only necessary functionality –Clean efficient design Make it Social –Meet users expectations –Enable connections Offer Alternate Navigation –Reflect Zeitgeist –Offer visualizations
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Closing Thoughts Evolve –The Perpetual Beta –Ethnographic development Be Nimble –Respond to changes/advances –Be willing to abandon bad ideas Be Open –Design Badges & Widgets –Issue an API
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InfoTangle Information Design for the New Web http://infotangle.blogsome.com
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