1. Building Community – the brand new world of individual fundraising Stephen Pidgeon

2. Building ‘Community’  Community working for you  examples and research  Community working against you  Community based on multi-channel  …and you’ll end up with (at least) nine new ideas

3. How exciting is this…  It starts with a mailing  You sign up to a project  You can visit the project on-line  Oxfam sets up a Facebook etc site for people supporting that project  You begin linking with them  One of you actually goes to see the site  ….and reports back to the group Wow!

4. Malabone’s fundraising law ‘People give to things that are close to them’ Two examples…..

5. So, is on-line taking over  No way!!  Some statistics*:  In US, 2010 on-line income up 34.5% from 2009  But…up only 7.4% only in health sector and 131% in overseas aid sector…  …which included Haiti  And even then, on-line still only accounted for 7.6% of income in 2010 * Blackbaud’s 2010 On-line Giving Report – 1,438 charities, $5.1bn income

6. But…multi-channel is crucial  In 2009, median revenue per donor  multi-channel - $339, offline - $88, online - $170  First year retention  multi-channel - 51%, offline 30%, online 22%  Multi-year donor retention  multi-channel - 75%, offline 30%, online 22%  Reactivation rate  multi-channel - 16%, online and offline - 7% *2009 Trends from Target Analytics (Blackbaud) donorCentrics Internet Giving Benchmarking Group

7. Nine ideas…and lots to ponder on!  Virtual events mirror-ing real events  Video accessed through a PURL  Picture compilations also through a PURL or special URL  Use the wonders of Google Earth or even simple webcams  Giving choice on what the supporter pays for  Talk to your Financial Director with courage  Protect your brand through central printing  Do you have a clear strategy for social media pressures?  Communities will be built through multi-channel