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Virginia Mentoring Partnership Fall Campaign 2012
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Virginia Mentoring Partnership Fall Campaign Goal- Raise $20,000 in new or returning funds from individuals and other sources by December 31, 2012
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Broad Campaign Goals: 200 new touches by members of Board (10 per board member) $1,000 per board member raised with staff assistance
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Campaign Tactics: 1. Amazing Raise-(September 19 -20) 2. General Campaign-(September 21- November 21) 3. Year-End Campaign-(November 21- December 31)
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Amazing Raise September 19 and 20 Board member requests: Solicit friends, family, and colleagues for minimum donation of $50 through Amazing Raise (VMP staff to provide sample email text) Like VMP on Facebook and share Facebook, Twitter and email messages provided by VMP staff Total goal-Each Board member to solicit 5 people equates to $5,000 to be raised or 100 -$50.00 contributions Materials can be found at vamentoring.org/board
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General Campaign September 21-November 21 Board member requests: Identify friends, family, and colleagues who might support VMP with gifts of $100-$250 Utilize letters for mail or email (VMP staff will provide) Follow-up letters with phone-call or email Consult with VMP staff on any pledges/commitments Review existing list of VMP donors and identify those you have relationships with Total goal-Each Board member to solicit 2.5 people equates to $10,000 to be raised or 50 -$200.00 contributions (avg)
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Year End Campaign November 21-December 31 Board member requests: Consult with VMP staff to identify list of individuals, businesses, faith community and civic contacts that could be solicited for gifts above $250 Work closely with staff to ensure that strategies are tailored to each of your contacts Total goal-$ 5,000 or 5 gifts of $1,000 or more
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Individual Gifts201020112012 Budget2012 Challenge General Individuals$16,11625,53310,00020,000 Board Gifts10,74612,28716,000 Total26,86237,82026,000 Virginia Mentoring Partnership Previous Contributions by Donor Types
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Virginia Mentoring Partnership Development Committee Contacts Maureen Matsen maureen.matse@governor.virginia.govmaureen.matse@governor.virginia.gov David Botkins david.botkins@dom.comdavid.botkins@dom.com Ron Carey Ron.Carey@martinagency.comRon.Carey@martinagency.com Ben Kelehan Kelehan@fivecornersstategies.comKelehan@fivecornersstategies.com Public Awareness Chair Hannah Huber hannah.huber@styleweekly.comhannah.huber@styleweekly.com Staff Contacts: Jennifer Smith-Slabaugh jjsmith@vcu.edujjsmith@vcu.edu Miriam Davidowmiriam@vamentoring.orgmiriam@vamentoring.org Rick Golembeskigolembeskirm@vcu.edugolembeskirm@vcu.edu
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