1. & #noiOnDemand If you are experiencing technical difficulties, please visit www.CandidateProject.org/help www.CandidateProject.org/help to read frequently asked webinar tech questions. Welcome! We will be starting the training session shortly.

2. & #noiOnDemand FUNDRAISING 56 DAYS OUT Presented by Kate Coyne-McCoy KCM Consulting

3. & #noiOnDemand INTRODUCTIONS NOI On Demand You Norms

4. & #noiOnDemand FOLLOWING THE LAW ELECTIONS.NEWORGANIZING.COM

5. & #noiOnDemand FOLLOWING THE LAW WWW.AFJ.ORG

6. & #noiOnDemand Presenter: & #noiOnDemand Kate Coyne-McCoy Campaign Fixer KCM Political Consulting

7. & #noiOnDemand OBJECTIVE Provide tools and techniques for raising the final funds needed to build a winning campaign.

8. & #noiOnDemand AGENDA Quick Review The Tools Urgency Collect, Re-solicit, Collect, Re-solicit Questions

9. & #noiOnDemand

10. & Know the Daily Goal Raising $50,000-$100,000 will take 12-15 hours of call time per week Do the backwards math Go Back to Square One and Brain Dump The BULK of your campaign resources are raised on the phone TOOLS: CALL TIME

11. & #noiOnDemand POWER CIRCLE WHO: People who want to protect and advance their economic interests WHEN: Late MESSAGE: I am going to win and I want you with me.

12. & #noiOnDemand CALL TIME How do I motivate a cranky tired candidate ? Be energetic, positive and enthusiastic Set a STRICT schedule Everyone knows the daily goal Create a pleasant atmosphere

13. & #noiOnDemand & #noiOnDemand Bundlers, Fundraisers House Party PACS Segment the Donors for Re-solicitation Email, Web Events (suck) TOOLS

14. & #noiOnDemand TEMPLATE FOR FUNDRAISING Re-solicit entire data base 3 times in the cycle by snail mail The bulk of your total budget is raised through call time House party systems can work if well organized At this point in most campaigns, you will do one or two events

15. & #noiOnDemand RESEARCH www.fec.gov www.fundrace.org www.moneyline.cq.com www.newsmeat.com www.opensecrets.org http://www.followthemoney.org/

16. & #noiOnDemand You must build a base! Be relentless about adding email addresses Make sure the Web site for your campaign is included in every piece of material. Don’t Rely on it! The “open rate” for emails goes DOWN as the campaign progresses Average online contribution is less than $50 USING THE WEB

17. & #noiOnDemand Not PANIC- but creating a sense that time is running out and EVERYONE needs to help. Creating a culture in the campaign Holding call time sacred and patting the candidate on the back for doing it. URGENCY

18. & #noiOnDemand The person most likely to give you money is the person who already has. Some %, of the money pledged will never come but chased correctly, most of it will be delivered Entire donor base re-solicited. COLLECT, RE-SOLICIT, COLLECT

19. & #noiOnDemand & #noiOnDemand QUESTIONS?

20. & #noiOnDemand WWW.NEWORGANIZING.COM/TOOLB OX

21. & #noiOnDemand & #noiOnDemand Interdependent Leadership (aka the Snowflake Model) Interdependent Leadership https://act.neworganizing.com/donate/NOD_Donate_08-2012/ HOW CAN I SUPPORT?