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Published byPatrick Wilcox Modified over 9 years ago
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Sisters Network 20 th Anniversary Break-out Session
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What's the objective? What do we need? How much to raise? What is our timeframe? Who will lead? Who will help? …The Plan?
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Special Events Sponsorships Annual Appeals Direct Mail Capital Campaigns Foundation/Corporate Giving Planned Giving/Legacy Giving
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Think twice before undertaking events Have enough time and volunteers Logistics and Finance Team Seek sponsors Consider events others have done well Recreate components of successful events Great for publicity and community engagement Annualize the Special Event if possible
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In-kind sponsorships Develop sponsorship list Develop sponsorship opportunities list Develop prospect list Identify the right person to make the ask ASK. Keep Asking! Ask for referrals of who else should be asked Ask them again next year.
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Be consistent Be considerate Cultivate with small random gestures Plan, plan, plan Newsletters and Emails Long and Fun Campaigns
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Thoughtful Direct Mail Maximize online donor engagement Schedule emails and donation request Cultivate donors by keeping them informed Give donors an opportunity to help Create opportunities to lift stories Offer opportunities to bring the family together (family fundraising)
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People give to people Fundraising is relationship building Fundraising is peers asking peers Solicit those you know before others Compile list of prospects and match a solicitor to each People will only give if they are asked!
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